Introduction

In the global consumer landscape, the Functional Bags market has been gaining significant importance. With the increasing need for practical and stylish bags that can serve various purposes, consumers are constantly on the lookout for quality functional bags. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It allows brands and merchants to showcase their Functional Bags in an engaging and visually appealing manner, reaching a vast audience of potential customers.

Category Market Overview

The Functional Bags market in the US has witnessed steady growth in recent times. According to authoritative sources, the market size has been expanding due to factors such as changing consumer lifestyles and the growing popularity of outdoor activities. Consumers are demanding more versatile bags that can accommodate their daily essentials as well as items for specific activities like travel, work, or sports. The growth trends indicate a continued upward trajectory, with an increasing focus on features such as durability, multiple compartments, and stylish designs.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/12 - 2025/01/18, the Functional Bags category showed interesting sales performance. The total GMV Gross Merchandise Volume for the week was $664,800. The GMV had a quarter-on-quarter growth rate of 19.71%. The sold count was 30,600, with a quarter-on-quarter growth of 15.54%. There were 1,417 sold product count and 656 sold shop count, along with 625 video blogger count.

Some of the top-selling products included the "BAGSMART Zora Spacesaver 4-in-1 Puffy Multi-Functional Toiletry Bag for Women – Large Capacity Travel Organizer with 4 Compartments" which had a sold count of 1,863 and a GMV of $55,900 with a remarkable GMV qoq growth of 118.96%. The "LOVEVOOK Valentine's Day Canvas Laptop Tote Bag 15.6 and 17.3 inches for Women with Clutch Purse, Lightweight Tote Bag with 2 Cup Holder, Purses for Women, Large Capacity Computer bag for Work, Office, Casual, Gift for Valentine's Day" also performed well with a sold count of 1,399 and a GMV of $65,800 and a GMV qoq growth of 59.52%. These products' popularity can be attributed to their practical features, stylish designs, and effective marketing on TikTok.

Brand Case Analysis of the Specific Category

Several brands stood out in the Functional Bags market on TikTok during the specified week.

Lovevook Bags had a GMV of $145,700 with a GMV qoq growth of 31.59% and a sold count of 3,308. They offered a range of stylish and functional bags, leveraging TikTok's platform to showcase their products' features effectively. Their average price was $44.03, and they had 81 video bloggers promoting their products, contributing to their high sold count ratio of 21.91%.

BAGSMART US also had a notable performance with a GMV of $66,900 and a significant GMV qoq growth of 91.08%. They sold 2,238 units of their functional bags, with 40 product count and 13 sold product count. Their average price was $29.91, and 23 video bloggers were involved in promoting their products.

Jeffree Star Cosmetics, with a GMV of $58,400 and an astonishing GMV qoq growth of 1950.74%, sold 688 units. Their unique product offerings, such as the "Winter Mystery Bag - Iridescent Tone-on-Tone Makeup Bag with Jeffree Star Products", attracted customers. Their average price was $84.88, although they had only 1 video blogger promoting their products.

Conclusion

Overall, the Functional Bags market on TikTok in the US during the week of 2025/01/12 - 2025/01/18 showed promising trends. The growth in GMV and sold count indicates a healthy market. For cross-border merchants, it is advisable to focus on product features that meet the demands of the US consumers, such as durability and versatility. Leveraging TikTok's video-based marketing by collaborating with video bloggers can significantly boost sales. Looking ahead, the market is expected to continue growing, with an increasing emphasis on innovative designs and sustainable materials in Functional Bags.