Introduction

The women's shoes market holds a significant position in the global consumer landscape. With the ever-evolving fashion trends and increasing consumer demand for both style and comfort, it has become a lucrative sector. TikTok, in the US, has emerged as a powerful platform with unique advantages. It allows brands and merchants to showcase their women's shoes products in an engaging and viral manner, reaching a vast audience of potential customers who are highly active on the platform.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the women's shoes market in the US is substantial in size. It has been experiencing steady growth trends over the years, driven by factors such as changing fashion preferences, increased disposable income, and the growing influence of online shopping. Consumer demand for women's shoes has also been evolving, with a greater emphasis on trendy designs, comfort, and sustainability. Integrating the provided TikTok data, we can see that the market on this platform is also showing interesting dynamics.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/12 - 2025/01/18, the women's shoes category had a GMV Gross Merchandise Volume of $5.8 million with a 5.8% quarter-on-quarter QoQ growth. The sold count was 102,700, showing a 12.76% QoQ increase. The average price of the sold shoes was $23.70, and the sold count ratio was 65.68%.

Looking at the top-selling products, the "EVELLYHOOTD Braided Leather Outdoor Suede Slippers Women's Mini Platform Boots with Fluffy Fur Lining Short Ankle Boots for Autumn Winter Warm Walking Shoes" had a sold count of 4,303 and a GMV of $152,200 with a -13.15% QoQ change. The "Women's Solid Color Waterproof Rain Boots, Fall 2024 New Style Fashionable Round Toe Boots for Outdoor Footwear, Non-slip Rain Boots for Women Shoes, Rainproof Boots for Wide Feet Rainproof" had a sold count of 3,125 and a GMV of $51,800 with a 3.33% QoQ growth. These products' popularity could be attributed to their functionality, style, and suitability for the current season.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the women's shoes market on TikTok in the US during the specified week, Crocs had a GMV of $290,400 with a 29.47% QoQ growth, and a sold count of 5,836. Their success might be due to their well-known brand name and the comfort and versatility of their shoes. EVELLYHOOTD US had a GMV of $234,100 with a -17.22% QoQ change and a sold count of 7,519. DREAM PAIRS had a GMV of $139,300 with a 20.82% QoQ growth and a sold count of 2,969. Each brand seems to have its own marketing and product strategies that contribute to their performance on the platform.

Conclusion

Overall, the women's shoes market on TikTok in the US during the week of 2025/01/12 - 2025/01/18 showed a mix of growth and challenges for different products and brands. For cross-border merchants, it is advisable to focus on product features that match the current consumer demands, such as comfort and trendy designs. They should also leverage TikTok's marketing capabilities to create engaging content and reach a wider audience. Looking ahead, the market is likely to continue evolving with new trends emerging and consumer preferences changing, so staying updated and adaptable will be key for success in this competitive market.