Introduction

In the global consumer landscape, the men's bags market has been witnessing significant growth and evolving trends. With the increasing focus on style and functionality among men, the demand for various types of men's bags has been on the rise. TikTok, being a leading platform in the US, offers unique advantages for promoting and selling men's bags. Its vast user base and engaging content format provide an excellent opportunity for brands and merchants to showcase their products and reach a wide audience.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the men's bags market in the US has been expanding steadily. The market size has been growing, driven by factors such as changing fashion trends, increased consumer spending power, and the need for practical yet stylish accessories. Consumer demand has also been shifting towards more versatile and durable bags, with a preference for designs that can be used in different settings, whether it's for work, travel, or casual outings. The growth trends indicate a positive outlook for the men's bags market on TikTok as well, as it caters to a large segment of the US population that is active on the platform.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/12 - 2025/01/18, the men's bags category showed interesting sales performance. The GMV Gross Merchandise Volume for men's bags was $420,600. The sold count reached 21,900, with a sold count QoQ Quarter-on-Quarter growth of 18.75%. The average price of the sold bags was $19.20, and the sold count ratio was 9.06%.

Looking at the top-selling products, the Arculus Crypto and NFT Cold Storage Wallet led the hot sale list with 1,296 units sold and a GMV of $128,300, showing an impressive GMV QoQ growth of 176.33%. The GSOIAX Men's Slim Wallet with RFID Blocking also performed well, with 3,019 units sold and a GMV of $50,600, having a GMV QoQ growth of 9.41%. These products' popularity can be attributed to their unique features such as RFID blocking, stylish designs, and suitability for different occasions. The growth patterns suggest that products that offer both functionality and aesthetics are more likely to succeed in the TikTok US men's bags market.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the men's bags market on TikTok during the specified week, Arculus stood out with a GMV of $128,300 and a GMV QoQ growth of 176.33%. They sold 1,296 units, with an average price of $99.00 and a sold count ratio of 30.51%. Their success can be attributed to their innovative product, the Crypto and NFT Cold Storage Wallet, which caters to a niche market segment interested in digital asset storage along with a stylish bag design.

GSOIAX also had a notable performance with a GMV of $55,600 and a GMV QoQ growth of 9.32%. They sold 3,299 units, with an average price of $16.86 and a sold count ratio of 13.23%. Their range of slim wallets with RFID blocking and attractive designs appealed to a wide range of customers on TikTok.

Fashion Solutions, on the other hand, had a GMV of $46,000 with a GMV QoQ decline of -14.55%. They sold 3,393 units, with an average price of $13.56 and a sold count ratio of 10.94%. Despite the decline, they still maintained a significant presence in the market, indicating the need for them to perhaps revamp their marketing strategies or product offerings to regain growth momentum.

Conclusion

Overall, the men's bags market on TikTok in the US during the week of 2025/01/12 - 2025/01/18 showed a mix of growth and challenges. The market is growing in terms of sales volume and value, with some products and brands performing exceptionally well. For cross-border merchants, it is advisable to focus on products with unique features and stylish designs that can capture the attention of the TikTok user base. They should also invest in creating engaging content to promote their products, leveraging the power of video bloggers on the platform. Looking ahead, the market is expected to continue evolving, with an increasing emphasis on sustainability and customization in men's bags, which merchants should keep in mind to stay competitive.