Introduction

The Audio & Video market has been playing a significant role in the global consumer landscape. With the increasing demand for entertainment and communication, this category has witnessed continuous growth. TikTok, especially in the US region, has emerged as a powerful platform with unique advantages. It provides a vast audience base and innovative marketing tools, enabling businesses in the Audio & Video sector to reach out to potential customers effectively.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Audio & Video market in the US is substantial in size. In recent years, it has shown a consistent growth trend, driven by factors such as technological advancements and changing consumer preferences. Consumers are increasingly demanding high-quality audio and video products for various purposes, including entertainment, work, and online communication. The market has witnessed a shift in consumer demand towards more advanced and feature-rich products, such as wireless earbuds with advanced audio technology and portable projectors with enhanced display capabilities.

Sales Situation of the Specific Category

On TikTok Shop in the US during the period of 2025/01/12 - 2025/01/18, the Audio & Video category exhibited diverse sales performance. The top-selling products included items like HYUNDAI FIT2 OWS Electronic Wireless Bluetooth Earbud Headphone & Headset, which sold 1.02 million units with a GMV of $13.34 million and a remarkable GMV qoq growth of 406.69%. Another popular product was Baofeng UV-5R Dual Band Two Way Ham Radio Transceiver, with 1.01 million units sold and a GMV of $18.5 million. The reasons behind their popularity vary. For example, the Hyundai earbuds offer comfortable and luxurious sound quality along with advanced Bluetooth technology, appealing to music lovers. The Baofeng transceiver caters to the needs of radio enthusiasts with its long-range capabilities. Overall, the sales growth in this category can be attributed to factors such as product innovation, effective marketing on TikTok, and meeting the specific demands of the US consumer market.

Brand Case Analysis of the Specific Category

Several brands stood out in the Audio & Video market on TikTok during the analyzed period. For instance, JLab had a GMV of $45.71 million with 1.17 million units sold. Their strategy might involve focusing on product features like custom EQ in their wireless Bluetooth headphones. Transpeed, on the other hand, achieved a GMV of $24.64 million with 5871 units sold, showing a significant GMV qoq growth of 40.94%. Their success could be due to offering unique products or effective marketing campaigns. Miniso Specialty Store also had an impressive performance with a GMV of $14.05 million and 7100 units sold, experiencing a huge GMV qoq growth of 538.89%. These brands have been able to leverage TikTok's platform to showcase their products, engage with customers, and drive sales through various means such as creating engaging video content and collaborating with video bloggers.

Conclusion

Overall, the Audio & Video market on TikTok in the US during 2025/01/12 - 2025/01/18 showed a vibrant picture. There was significant growth in sales for many products and brands. For cross-border merchants, it is advisable to focus on product innovation to meet the evolving consumer demands. They should also invest in effective marketing strategies on TikTok, such as collaborating with popular video bloggers and creating engaging content. Looking ahead, the market is expected to continue its growth trend, with further advancements in technology likely to drive the demand for more sophisticated Audio & Video products.