Introduction

In the global consumer landscape, the Phone Accessories market has been continuously growing, driven by the ever-increasing popularity of smartphones. Consumers are constantly seeking high-quality and innovative accessories to enhance their phone usage experience. TikTok, with its massive user base and engaging content format, has emerged as a powerful platform in the US, offering unique advantages for promoting and selling phone accessories. It allows brands and merchants to showcase their products in creative ways, reaching a wide range of potential customers.

Category Market Overview

According to authoritative sources, the Phone Accessories market in the US has witnessed significant growth in recent years. The market size has been expanding steadily, fueled by factors such as the frequent upgrades of smartphones and the growing demand for personalized and functional accessories. Consumer demand has also been evolving, with a greater emphasis on products that offer both style and practicality. For instance, there is an increasing preference for wireless charging cables, durable screen protectors, and multi-functional phone holders. Integrating the provided data, we can see that the market is vibrant and competitive, with various products vying for consumers' attention.

Sales Situation of the Specific Category

Analyzing the sales performance of Phone Accessories on TikTok Shop in the US during the week of 2025/01/12 - 2025/01/18, we observe some interesting trends. The overall GMV Gross Merchandise Volume for this category was $322.28 million, with a quarter-on-quarter QoQ decline of 7.97%. The sold count was 258,300, showing a QoQ decrease of 4.34%. However, several products stood out in terms of sales. The MAGIC JOHN Screen Protector 2 Pack for iPhone, Samsung, and Google was a top seller, with 11,100 units sold and a GMV of $118,500, experiencing a QoQ decline of 6.14%. The MFish 4-in-1 Multi USB Charging Cable also had strong sales, with 9,204 units sold and a GMV of $137,000, with a QoQ decline of 7.66%. The popularity of these products can be attributed to their quality, functionality, and the effective marketing strategies employed by the brands on TikTok. For example, they likely showcased the ease of use and unique features of the products in their TikTok videos, attracting the attention of potential buyers.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the Phone Accessories market on TikTok in the US during this period, mfish tech inc had a GMV of $157,900 with a QoQ decline of 3.85% and sold 10,100 units. They had 18 products listed, with 8 sold products and 287 video bloggers promoting their products. Their average price was $15.68, and the sold count ratio was 4.9%. XJOSE also had a notable performance, with a GMV of $132,600 and a QoQ decline of 7.14%, selling 12,500 units. MAGIC JOHN US had a GMV of $121,600 and a QoQ decline of 6.67%, selling 11,400 units. These brands likely focused on creating engaging content on TikTok, highlighting the features and benefits of their products, and collaborating with popular video bloggers to increase their brand exposure and drive sales.

Conclusion

Overall, the Phone Accessories market on TikTok in the US during the week of 2025/01/12 - 2025/01/18 showed a mixed picture. While there was a decline in some key metrics such as GMV and sold count on a QoQ basis, there were still several products and brands that managed to achieve good sales. For cross-border merchants, it is crucial to focus on product quality and functionality, as well as creating engaging and informative content on TikTok to attract customers. Looking ahead, the market is likely to continue evolving, with an increasing demand for innovative and sustainable phone accessories. Merchants should stay updated on the latest trends and consumer preferences to stay competitive in this dynamic market.