Introduction

The Gaming & Consoles market has been a significant part of the global consumer landscape. With the increasing popularity of digital entertainment, the demand for gaming devices and consoles has been on the rise. TikTok, in the US market, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, allowing brands and merchants to showcase their Gaming & Consoles products in an engaging and creative manner, thus influencing consumer purchasing decisions.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Gaming & Consoles market in the US has witnessed substantial growth in recent years. The market size has been expanding steadily, driven by factors such as technological advancements, increasing disposable income, and the growing popularity of online gaming. Consumer demand has also been evolving, with a greater preference for advanced features like 4K resolution, wireless connectivity, and a wide range of pre-installed games. This trend is reflected in the diverse range of products available in the market, from retro game consoles to the latest high-tech gaming devices.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/12 - 2025/01/18, the Gaming & Consoles category showed interesting sales performance. The GMV Gross Merchandise Volume for the category was 115.68万, with a quarter-on-quarter QoQ decrease of 6.34%. The sold count was 4.25万, experiencing a QoQ decline of 12.77%. However, several products stood out in terms of sales.

Products like the [Hot sale] New Upgraded Retro Game Console with 20,000+ Games, Arcade Retro Arcade, 4K HDMI Output, Wireless Joystick&Game Emulator, Childhood Classic Game had a sold count of 2452 and a GMV of 6.53万, showing a significant QoQ growth of 115.38%. The popularity of such products can be attributed to their ability to tap into the nostalgia factor while also offering modern features. Another product, the R36S Retro Video Handheld Game Console Linux System 3.5 in IPS Screen Built in 3000mAH Battery 32G+64G TF Card Preinstalled Gamess, had a sold count of 1351 and a GMV of 5.67万, with a QoQ growth of 43.59%. These products' success indicates that consumers are attracted to both retro-themed and technologically advanced gaming consoles.

Brand Case Analysis of the Specific Category

Several brands and stores in the Gaming & Consoles market on TikTok in the US performed exceptionally well during the analyzed week.

ToryTale Official had a GMV of 6.53万 with a QoQ growth of 115.38% and a sold count of 2452. Their success might be due to effective marketing strategies and offering products that resonate with the target audience. Wuds Game Store also had a notable performance with a GMV of 6.91万 and a QoQ growth of 40.99% and a sold count of 1662. Their focus on quality products and engaging with the TikTok community through video bloggers could have contributed to their good sales figures.

On the other hand, Kury-US had a GMV of 14.2万 but experienced a QoQ decrease of 58.82% with a sold count of 6640. This could imply that they might need to reevaluate their marketing approach or product offerings to better meet the changing market demands.

Conclusion

Overall, the Gaming & Consoles market on TikTok in the US during the week of 2025/01/12 - 2025/01/18 showed a mix of trends. While some products and brands experienced significant growth, others faced challenges. For cross-border merchants, it is crucial to focus on offering products with a balance of nostalgia and modern features, as seen in the successful products. Engaging with video bloggers and leveraging TikTok's creative platform for marketing can also boost sales. Looking ahead, the market is likely to continue evolving, with an increasing demand for more advanced gaming consoles and accessories. Merchants should stay updated on technological advancements and consumer preferences to stay competitive in this dynamic market.