Introduction

In the global consumer landscape, the Staples & Cooking Essentials market holds significant importance. It caters to the daily needs of consumers in the kitchen and dining areas. With the rise of digital platforms, TikTok has emerged as a powerful medium to reach a vast audience. In the U.S., TikTok's unique advantages such as its engaging video format and wide user base have provided an excellent opportunity for brands and merchants in the Staples & Cooking Essentials category to showcase their products and connect with potential customers.

Category Market Overview

The Staples & Cooking Essentials market in the U.S. has been witnessing steady growth. According to various authoritative websites and media outlets, the market size has been expanding due to factors like the increasing interest in cooking at home, the popularity of different cuisines, and the need for quality kitchen staples. Consumer demand has been evolving, with a growing preference for unique and high-quality products. For instance, there is a rising demand for specialty seasonings, artisanal salts, and unique cooking ingredients. This trend is also reflected in the data we have for TikTok, where the category is showing promising growth figures.

Sales Situation of the Specific Category

On TikTok Shop in the U.S. during the week of 2025/01/12 - 2025/01/18, the Staples & Cooking Essentials category had a GMV Gross Merchandise Volume of 86.32万. The GMV showed a significant quarter-on-quarter QoQ growth of 32.43%. The sold count was 4.26万, with a QoQ growth of 30.95%. Looking at the top-selling products, the "Birria Bombs 2 Pack by EZ Bombs - Seasoning Spice Bomb Flavor for Authentic Mexican Dishes - Traditional" was a standout with 8955 units sold and a GMV of 14.99万, showing a remarkable QoQ growth of 50.54%. Another popular product was the "Azu-Mecha FURIA Snack Seasoning - Sr. Michelado - Bottle Snack Flavor powder" with 4298 units sold and a GMV of 4.81万. The popularity of these products can be attributed to factors such as their unique flavors, the appeal of Mexican cuisine in the U.S., and effective marketing on TikTok through engaging video content.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the Staples & Cooking Essentials market on TikTok in the U.S. during this period was EZ Bombs. Their shop had a GMV of 26.83万 with a QoQ growth of 59.6%. They sold 1.29万 units and had an average price of $20.86. Their success can be attributed to their focus on offering unique and flavorful products like the Birria Bombs series, which have gained significant popularity on TikTok. The engaging video content created by them and the associated bloggers has helped in driving sales. Another notable brand is Sr.Michelado with a GMV of 10.44万 and a QoQ growth of 24.94%. They sold 8462 units with an average price of $12.34. Their range of snack seasonings has been well-received, and their presence on TikTok with appealing videos has contributed to their sales performance.

Conclusion

Overall, the Staples & Cooking Essentials market on TikTok in the U.S. during the week of 2025/01/12 - 2025/01/18 showed promising growth trends. The increasing GMV and sold count figures indicate a healthy market. For cross-border merchants, it is advisable to focus on offering unique and high-quality products, similar to the successful ones we have seen. Creating engaging video content on TikTok to showcase the products is crucial. Looking ahead, we can expect the market to continue growing as more consumers turn to TikTok for product discovery and shopping. Merchants should also keep an eye on emerging trends in cooking and dining to stay ahead in this competitive market.