Introduction

In the global consumer landscape, the Medical Supplies market has been of significant importance, especially considering the growing awareness of health and wellness. With the continuous development of technology and the increasing demand for convenient shopping experiences, e-commerce platforms have become a crucial channel for the distribution of medical supplies. TikTok, in the US region, has emerged as a unique platform with its vast user base and engaging content format, offering great potential for the promotion and sale of medical supplies.

Category Market Overview

The Medical Supplies market in the US has witnessed substantial growth in recent years. According to authoritative sources, the market size has been expanding steadily, driven by factors such as an aging population, increased focus on personal health, and the need for convenient access to medical products. Consumer demand has also been evolving, with a greater preference for innovative and portable medical supplies. For instance, smart health monitoring devices like body scales and pill organizers have gained significant popularity. The integration of technology in these products, such as Bluetooth connectivity and app sync features, has further enhanced their appeal.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/12 - 2025/01/18, the Medical Supplies category showed interesting sales performance. The total GMV Gross Merchandise Volume for the week was $32.76 million, with a quarter-on-quarter growth rate of 32.95%. The sold count reached 20,400, showing a growth rate of 32.22% compared to the previous quarter. One of the top-selling products was the "Smart Scale with Bluetooth for Body Weight and Fat Percentage – Tracks BMI, Body Fat and Syncs with Health Apps for Accurate Home Monitoring", which had a sold count of 4,235 and a GMV of $59,400, with a remarkable GMV quarter-on-quarter growth of 7405.33%. Another popular product was the "【New Year Deal】AUVON Portable Pill Organizer for Travel, Pill Box with Large One-Slide Open, AM PM Case for Medicine, Vitamins, Healthcare Aid", with 2,171 units sold and a GMV of $20,600, showing a 451.02% GMV growth quarter-on-quarter. The popularity of these products can be attributed to their convenience, functionality, and the ability to meet the modern consumer's need for health monitoring and management on the go.

Brand Case Analysis of the Specific Category

Several brands stood out in the Medical Supplies market on TikTok during the analyzed week. For example, SPOVEN had a GMV of $59,400 with a 7405.33% GMV quarter-on-quarter growth and a sold count of 4,235. Their success might be due to effective marketing strategies and the appeal of their products. RENPHO had a GMV of $42,900 with a 0.1% GMV quarter-on-quarter growth and sold 2,159 units. They likely benefit from their established brand reputation in the medical device field. Etekcity had a GMV of $35,900 with a -21.17% GMV quarter-on-quarter growth and sold 925 units. Despite the decline in GMV growth, they still maintain a presence in the market. Wyze also performed well with a GMV of $34,200 and a 6.96% GMV quarter-on-quarter growth, selling 1,261 units. These brands utilize different strategies, such as product innovation, engaging content on TikTok, and targeted marketing to reach their customers and drive sales.

Conclusion

Overall, the Medical Supplies market on TikTok in the US during the week of 2025/01/12 - 2025/01/18 showed promising trends. The growth in GMV and sold count indicates a healthy market environment for cross-border merchants. To further succeed in this market, merchants are recommended to focus on product innovation, leveraging the features of smart medical supplies to attract consumers. They should also invest in creating engaging TikTok content to increase brand awareness and drive traffic to their shops. Looking ahead, the market is expected to continue growing, with an increasing demand for more advanced and convenient medical supplies. As technology continues to evolve, we can anticipate even more innovative products and marketing strategies emerging in the TikTok US Medical Supplies market.