Introduction

In the global consumer landscape, the Car Electronics market has been experiencing significant growth and evolution. With the increasing reliance on vehicles for daily commutes and travel, consumers are constantly seeking advanced and convenient car electronics products. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It allows brands and merchants to showcase their car electronics products in an engaging and viral manner, reaching a vast audience of potential customers who are interested in upgrading their vehicle experiences.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Car Electronics market in the US has been expanding steadily. The market size has witnessed a continuous upward trend, driven by factors such as technological advancements, increasing consumer disposable income, and the growing popularity of smart vehicles. Consumer demand for car electronics has also been changing, with a greater emphasis on products that offer seamless connectivity, enhanced safety features, and improved entertainment options. For instance, wireless carplay adapters and high-definition dash cams have become highly sought-after items.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/12 - 2025/01/18, the Car Electronics category exhibited diverse sales performance. The total GMV Gross Merchandise Volume for the category was $161.07 million, with a quarter-on-quarter growth rate QoQ of 17.2%. The sold count reached 54,900, showing a QoQ growth of 16.43%. Among the top-selling products, the 【Hieha】2025 Newest Portable Carplay Screen for Car, 7 Inch IPS Touchscreen Car Stereo Support Wireless Carplay stood out with 6,511 units sold and a GMV of $264,100, experiencing a remarkable QoQ growth of 626.47%. Another popular product, the 1080P Dual Recording Car DVR Camera with 32GB Card, also had significant sales. The reasons behind their popularity include their advanced features, such as high-definition recording and wireless connectivity, which meet the current consumer demands for both functionality and convenience in car electronics.

Brand Case Analysis of the Specific Category

Several brands and stores performed exceptionally well in the Car Electronics market on TikTok during the specified week. For example, Hieha Shoppe had a GMV of $355,200 with a QoQ growth of 44.04% and sold 8,511 units. Their success can be attributed to their focus on offering innovative car electronics products like the portable carplay screen with advanced features. CAER Auto Parts Global Store also had a notable performance with a GMV of $124,000 and a QoQ growth of 29.24%. They likely benefited from their wide range of products and effective marketing strategies on the platform. PASLDA US, with a GMV of $116,700 and a QoQ growth of 18.69%, managed to attract customers through their quality products such as the 2025 Upgraded Wireless CarPlay Screen.

Conclusion

Overall, the Car Electronics market on TikTok in the US during the week of 2025/01/12 - 2025/01/18 showed promising trends. The growth in GMV and sold count indicates a healthy market with increasing consumer interest. For cross-border merchants, it is advisable to focus on offering products with advanced features that meet the current consumer demands, such as seamless connectivity and enhanced safety. Additionally, leveraging effective marketing strategies on TikTok, like creating engaging video content and collaborating with video bloggers, can help boost sales. Looking ahead, the market is expected to continue its growth trajectory, with further advancements in technology likely to drive the demand for even more sophisticated car electronics products.