Gloda Insights: TikTok US Weekly Car Interior Accessories Market Trend Analysis
Car Interior Accessories TikTok US E-commerce Market Trends
14 reads2025-02-03 03:17:54 released
Introduction
In the global consumer landscape, the Car Interior Accessories market has been gaining significant importance. Consumers are increasingly focusing on enhancing the comfort and aesthetics of their vehicle interiors. TikTok, with its massive user base and engaging content format, has emerged as a unique platform in the US market. It provides an excellent opportunity for businesses in the Car Interior Accessories sector to showcase their products and reach a wide audience.Category Market Overview
The Car Interior Accessories market in the US has witnessed steady growth. According to authoritative websites and media outlets, the market size has been expanding due to factors such as the increasing number of vehicles on the road and the growing consumer preference for personalized vehicle interiors. The growth trends indicate a rising demand for various accessories like phone holders, air fresheners, and seat organizers. Consumer demand changes are also evident, with a shift towards more functional and stylish accessories. For instance, the demand for multi-functional phone holders that can be easily adjusted and used with different phone sizes has surged.Sales Situation of the Specific Category
On TikTok Shop in the US during the week of 2025/01/12 - 2025/01/18, the Car Interior Accessories category showed impressive sales performance. The top-selling products included the "360 Degree Rotation Dashboard Car Phone Holder - Multifunctional One Hand Operation Clip Design Phone Mount Suitable 4-7 inch phones - Car accessories" with a sold count of 3.91万 and a GMV of 46.89万, experiencing a GMV qoq growth of 96.55%. Another popular product was the "Scented Car Air Freshener - Long Lasting Car Diffuser - Last 60+ Days" with 1.15万 sold count and a GMV of 5.06万, having a GMV qoq growth of 21.77%. The popularity of these products can be attributed to their functionality and convenience. For example, the 360-degree rotation feature of the phone holder allows users to easily adjust the viewing angle, while the long-lasting effect of the air freshener provides a pleasant driving experience.Brand Case Analysis of the Specific Category
Among the top-performing brands in the Car Interior Accessories market on TikTok US during the specified week, FUDUOO stood out with a GMV of 48.73万 and a sold count of 4.06万, achieving a GMV qoq growth of 89.65%. Their success could be due to their effective marketing strategies and quality products. Another notable brand was JOYTUTUS with a GMV of 5.93万 and 2916 sold count, having a GMV qoq growth of 44.76%. They likely benefited from their unique product offerings, such as their Car Sun Visor with anti-glare and UV protection features, which appealed to consumers looking for both functionality and style in their car accessories.Conclusion
Overall, the Car Interior Accessories market on TikTok in the US during the week of 2025/01/12 - 2025/01/18 demonstrated healthy growth and potential. For cross-border merchants, it is advisable to focus on product functionality and style to meet the changing consumer demands. They should also leverage TikTok's marketing channels effectively to showcase their products. Looking ahead, the market is expected to continue growing as consumers' interest in enhancing their vehicle interiors persists.More recommendations
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