Introduction

In the global consumer landscape, the Car Repair Tools market has been of significant importance. With the increasing number of vehicle owners and the growing DIY Do-It-Yourself trend in car maintenance, the demand for quality car repair tools has been on the rise. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, allowing businesses to showcase their car repair tools in an engaging and visual manner, thus tapping into the potential of this lucrative market.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Car Repair Tools market in the US has been experiencing steady growth. The market size has been expanding, driven by factors such as the continuous growth of the automotive industry and the increasing awareness among consumers about the importance of regular vehicle maintenance. Consumer demand has also been evolving, with a greater preference for multifunctional and portable car repair tools. For instance, tools that can serve multiple purposes like a jump starter with an air compressor or a circuit tester with various diagnostic capabilities are gaining more popularity.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/12 - 2025/01/18, the Car Repair Tools category witnessed notable sales performance. The top-selling products included the GOOLOO A3 Portable Car Jump Starter with Air Compressor, which had a sold count of 2276 and a GMV Gross Merchandise Volume of $150,100 with a significant GMV qoq Quarter-on-Quarter growth of 64.12%. Another popular product was the Portable Wireless Car Air Compressor with a sold count of 3438 and a GMV of $46,600 and a GMV qoq growth of 61.3%. The popularity of these products can be attributed to their convenience and versatility. For example, the GOOLOO A3 offers both jump-starting capabilities for car batteries and the functionality of inflating tires, which is highly useful for car owners. The wireless air compressor provides ease of use without the hassle of cords, making it a preferred choice for many.

Brand Case Analysis of the Specific Category

GoolooOfficial

GoolooOfficial had an impressive performance during the week. It achieved a GMV of $244,700 with a remarkable GMV qoq growth of 89.92%. The sold count was 4221, and it offered 14 products with 8 of them being sold products. They had 50 video bloggers promoting their products. The average price of their products was $57.97. Their success can be attributed to their quality products, effective marketing strategies on TikTok, and the ability to showcase the functionality of their car repair tools in an engaging way through videos.

Topdonshop

Topdonshop also had a significant presence with a GMV of $221,600 and a GMV qoq growth of 37.02%. The sold count was 2218, and they offered 45 products with 23 being sold products. They had 24 video bloggers. Their average price was $99.93. Their focus on offering a wide range of car repair tools and building a brand image on TikTok has contributed to their sales performance.

Conclusion

Overall, the Car Repair Tools market on TikTok in the US during the specified week showed promising trends. The growth of top-selling products and the performance of leading brands indicate a healthy market. For cross-border merchants, it is advisable to focus on offering quality and multifunctional car repair tools. They should also invest in effective marketing strategies on TikTok, such as collaborating with video bloggers to showcase their products. Looking ahead, the market is expected to continue growing, with an increasing demand for innovative and convenient car repair tools. Merchants who can adapt to these trends and leverage the power of TikTok's platform are likely to succeed in this competitive market.