Gloda Insights: TikTok US Weekly Car Washing & Maintenance Market Trend Analysis

Car Washing & Maintenance TikTok US Market Trends E-commerce

13 reads2025-02-03 03:19:31 released

Introduction

In the global consumer landscape, the Car Washing & Maintenance market has been steadily growing in importance. With the increasing number of vehicle owners, the demand for products and services related to keeping cars clean and well-maintained has surged. TikTok, in the US region, has emerged as a powerful platform with unique advantages for promoting such products. Its vast user base and engaging video format allow brands and merchants to showcase their car washing and maintenance offerings in an appealing and interactive way, reaching a wide audience of potential customers.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Car Washing & Maintenance market in the US has witnessed significant growth. The market size has been expanding, driven by factors such as the growth in the number of automobiles on the road and the increasing awareness among consumers about the importance of regular vehicle maintenance. Consumer demand has also been evolving, with a greater preference for high-quality, convenient, and innovative products. For instance, there is a rising demand for waterless car wash products and advanced cleaning tools that can save time and effort.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/12 - 2025/01/18, the Car Washing & Maintenance category exhibited diverse sales performance.

The top-selling product was "MAD ACID - Heavy Duty Wheel, Rust, And Water Spot Cleaner" with 1923 units sold and a GMV of $12.89万, experiencing a significant growth rate of 68.34%.
"Windshield Cleaner Tool, Microfiber Car Window Cleaning Tool with Extendable Handle & 2 Cloth Pad Head, Auto Interior Exterior Glass Wiper Car Glass Cleaner Kit" also had a good performance, selling 4525 units with a GMV of $2.18万, though it had a -5.68% GMV qoq.
Another notable product was "Upgraded Concentration & Capacity Version 300ML Set Car Coating Spray,Quick Effect Coating Agent, Quickly Coat Car Wax Polish Spray Waterless Wash,Car Coating Spray,Plastic Coating Agent" which sold 1826 units and had a GMV of $3.18万 with a 0% GMV qoq.

The popularity of these products can be attributed to various factors. The MAD ACID cleaner likely appeals to consumers looking for a powerful solution to clean wheels and remove rust and water spots. The windshield cleaner tool's convenience with its extendable handle and multiple cloth pad heads may have contributed to its sales. And the car coating spray's ability to provide quick and effective coating without the need for water might have attracted customers interested in maintaining their car's appearance easily.

Brand Case Analysis of the Specific Category

Several brands stood out in the Car Washing & Maintenance market on TikTok during the analyzed week.

MAD DETAILING had a GMV of $19.74万 with a 68.95% GMV qoq, selling 3257 units. They likely have effective marketing strategies that showcase their products' quality and benefits to TikTok users.
Blackline Car Care had a GMV of $9.85万, though it experienced a -25.09% GMV qoq. They sold 3486 units and might need to reevaluate their marketing approach to boost sales growth.
Legendary Car Care had a GMV of $5.08万 with a 67.86% GMV qoq, selling 3197 units. Their success could be due to their reputation for quality products and engaging TikTok content that resonates with customers.

These brands' business activities on TikTok have had an impact within the US market. They have been able to connect with consumers, build brand awareness, and drive sales through their presence on the platform.

Conclusion

Overall, the Car Washing & Maintenance market on TikTok in the US during the week of 2025/01/12 - 2025/01/18 showed both opportunities and challenges. The growth of some products and brands indicates the potential for cross-border merchants to succeed in this category. To capitalize on this, merchants should focus on highlighting the unique features and benefits of their products in their TikTok videos. They should also engage with TikTok influencers to increase brand exposure. Looking ahead, the market is likely to continue evolving, with consumers expecting more innovative and convenient car washing and maintenance solutions. Merchants who can adapt to these changing demands and effectively utilize TikTok's marketing capabilities will be well-positioned to thrive in this growing market.

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