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Gloda Insights: TikTok US 02 Week Non-natural Crystal Market Trend Analysis

TikTok Non-natural Crystal US market cross-border e-commerce
13 reads2025-02-03 03:21:55 released

Introduction

In the global consumer landscape, the Non-natural Crystal market has been gaining significant attention. These crystals, with their diverse designs and affordability compared to natural counterparts, have become popular choices for various consumers. TikTok, especially in the US region, has emerged as a powerful platform for promoting and selling such products. Its unique features like short video content, live streaming, and wide user base provide an excellent opportunity for Non-natural Crystal sellers to reach a large audience and showcase their products in an engaging manner.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Non-natural Crystal market in the US has been experiencing a notable growth trend. The market size has been expanding steadily, driven by increasing consumer demand. Consumers are attracted to Non-natural Crystals for their aesthetic appeal, use in jewelry making, and as decorative items. The growth trends indicate a continuous interest in these products, with more consumers exploring different types and designs of Non-natural Crystals. Changes in consumer demand also show a preference for unique and customized crystal products, which has led to a diversification of the product offerings in the market.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 02 week period of 2025/01/12 - 2025/01/18, the sales performance of Non-natural Crystals presented some interesting patterns. The total GMV Gross Merchandise Volume for this category was $226,800. However, it experienced a qoq quarter-on-quarter decline of 20.99%. The sold count was 10,400, with a 4% qoq growth. The average price of the sold products was $21.91, and the sold count ratio was 12.36%.

Looking at the top-selling products, the "Hot Sale【8mm Size】Crystal Beads; 1 Order = 20 Spoons; Buy 10 Spoons Get 10 Spoons For Free" had a sold count of 435 and a GMV of $4,049.22, showing a remarkable 473.74% qoq growth. Another popular product, "[Video Order] 1 Count Crystal Bundle 400g Moon, Star, Mushroom, Tower, Carving, Cube, Egg, Bracelet, Tumble, Flame, Palm Stone Anniversary Auspicious Birthday Daily Engagement Wedding Accessory Ornament Gift Friend Family Girlfriend" had a sold count of 414 and a GMV of $8,280 with a 31.43% qoq growth. The popularity of these products can be attributed to their attractive offers, such as freebies in the case of the crystal beads, and the comprehensive and appealing nature of the crystal bundle which can be used for various occasions.

Brand Case Analysis of the Specific Category

Several brands and stores stood out in the Non-natural Crystal market on TikTok during this period.

Earth Mother Treasures had a GMV of $61,600 with an 81.16% qoq growth and a sold count of 195. Their relatively high average price of $315.86 might indicate that they focus on higher-end or more specialized Non-natural Crystal products. Valentine Crystal DIY also had a good performance with a GMV of $9,631.8 and a 150.2% qoq growth, along with a sold count of 923. This shows their ability to attract a large number of customers, perhaps through effective marketing strategies or offering a wide range of affordable products.

On the other hand, Freya Jewelry Shop had a GMV of $12,600 but with an -81.02% qoq decline. Despite this, their sold count was 869, suggesting that they might need to reevaluate their pricing or product offerings to improve their financial performance. HelmsmanCrystal.Factory had a GMV of $12,100 with a 34.99% qoq growth and a sold count of 641. They seem to have a balanced approach with a decent number of sales and a reasonable growth rate.

Conclusion

Overall, the Non-natural Crystal market on TikTok in the US during the 02 week period showed a mix of growth and decline among different products and brands. While some products and brands experienced significant growth, others faced challenges. For cross-border merchants, it is crucial to focus on product differentiation, offering attractive deals like freebies or bundled products, and leveraging TikTok's features such as live streaming and engaging video content to boost sales. Looking ahead, the market is likely to continue evolving, with consumer demand expected to further shift towards more unique and customized Non-natural Crystal products. Merchants should stay updated with these trends and adapt their strategies accordingly to succeed in this competitive market.

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