Introduction

In the global consumer landscape, the artificial gemstones market has been gaining significant importance. With the increasing demand for affordable yet stylish jewelry, artificial gemstones have become a popular choice. TikTok, especially in the U.S. region, has emerged as a powerful platform for promoting and selling such products. Its unique advantage lies in its vast user base and highly engaging content format, which allows brands and sellers to showcase their artificial gemstones products in an innovative and appealing way.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the artificial gemstones market in the U.S. has been experiencing steady growth. The market size has been expanding as more consumers are attracted to the variety and affordability of artificial gemstones jewelry. Consumer demand changes have shown a preference for trendy and personalized designs. For example, products like Anxiety Rings and Crown Cross Necklaces have been in high demand. The growth trends indicate a positive outlook for the market, with an increasing number of consumers opting for artificial gemstones over traditional precious stones for everyday wear and gifting purposes.

Sales Situation of the Specific Category

Analyzing the sales performance of artificial gemstones on TikTok Shop in the U.S. during the week of 2025/01/12 - 2025/01/18, we can see some interesting patterns. The total GMV Gross Merchandise Volume for the category was $777,400. The GMV showed a -0.94% change quarter-on-quarter. The sold count was 41,400, with a 1.5% growth. Some of the top-selling products included the "Anxiety Rings for Women&Men Titanium Steel Spinner Fidget Band Rings Cubic Zirconia Relieving Anxiety Wedding Promise Rings Comfort Fit Size 5 to 10" which had a sold count of 2,253 and a GMV of $22,300 with a significant 63.38% GMV growth quarter-on-quarter. Another popular product was the "[2025 New Products] Crown Cross Necklace, Personalized, Versatile, Stylish Design Necklace" with 1,575 units sold and a GMV of $8,662.5 and a 51.44% GMV qoq growth. The popularity of these products can be attributed to their unique designs, functionality in the case of anxiety rings, and trendy appeal.

Brand Case Analysis of the Specific Category

Looking at the top-performing brands in the artificial gemstones market on TikTok in the U.S. during the specified week, we have several notable examples. Delzzad Jewelry had a GMV of $89,600 with a 4.68% GMV qoq growth, selling 2,569 units. Their success could be due to their wide range of products and effective marketing strategies on TikTok. ATTA-jewelry also performed well with a GMV of $79,000 and a 6.46% GMV qoq growth, selling 2,023 units. They might be focusing on quality and unique designs to attract customers. Ucciyo Jewelry-USA had a remarkable 16.12% GMV qoq growth with a GMV of $54,900 and sold 1,142 units. Their growth could be attributed to their ability to target the right audience on TikTok and offer products that meet the current market trends.

Conclusion

Overall, the artificial gemstones market on TikTok in the U.S. during the week of 2025/01/12 - 2025/01/18 showed a mix of growth and challenges. While some products and brands experienced significant growth, others faced declines. For cross-border merchants, it is recommended to focus on trendy and personalized designs, engage actively with TikTok influencers to promote products, and closely monitor market trends. Looking ahead, the market is expected to continue growing as consumer interest in artificial gemstones remains high, especially with the platform's ability to reach a wide and diverse audience.