Introduction

The Literature & Art market has always held a significant place in the global consumer landscape. It not only enriches people's spiritual world but also reflects the cultural trends of different eras. With the rapid development of digital platforms, TikTok has emerged as a powerful force in promoting various markets, including the Literature & Art sector. In the US region, TikTok's unique features such as short video sharing and wide user reach offer distinct advantages for the Literature & Art market, enabling it to reach a broader audience and stimulate new consumption trends.

Category Market Overview

According to the latest information from authoritative websites and media outlets, the Literature & Art market in the US has been experiencing steady growth. The market size has been expanding continuously, driven by the increasing consumer demand for various forms of literary and artistic works. Consumers are showing more interest in different genres of books, artworks, and related cultural products. This growth trend is also reflected in the integration with existing data, where we can observe a consistent upward trajectory in terms of both market volume and consumer engagement.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/12 - 2025/01/18, the Literature & Art category demonstrated diverse sales performance. The top-selling products included "The Good and Beautiful Bible Study - Volume 1: Exploring Biblical Stories and Their Impact on Our Lives" with 2297 units sold and a GMV of $68,700, showing a GMV QoQ growth of 21.75%. Another popular product was "Lucky Charm: A Football/Singer Romance SIGNED + Swag" which sold 1029 units and had a GMV of $36,400 with a significant GMV QoQ growth of 52.82%. The popularity of these products can be attributed to various factors such as their unique themes, engaging marketing strategies on TikTok, and the ability to resonate with the target audience. The growth patterns suggest that products with strong visual appeal and relatable content tend to perform better on this platform.

Brand Case Analysis of the Specific Category

Several brands and stores in the Literature & Art market on TikTok in the US have shown remarkable performance. For example, "Author Anne Marie Meyer" had a GMV of $105,600 during the week, with a GMV QoQ growth of 89.74% and 2357 units sold. Their success can be attributed to their consistent output of high-quality literary works and effective marketing on TikTok, leveraging the platform's features to engage with their audience. Another notable brand is "Author Kelsie Rae" which achieved a GMV of $50,900 with a staggering GMV QoQ growth of 386.37% and 563 units sold. Their strategy might involve targeting specific niches within the Literature & Art market and creating content that appeals to those particular audiences.

Conclusion

Overall, the Literature & Art market on TikTok in the US during the analyzed week showed a vibrant picture. The sales of various products and the performance of different brands indicate a growing potential for cross-border merchants in this sector. To succeed, cross-border merchants are recommended to focus on creating engaging content related to their products, leveraging TikTok's video features to showcase the uniqueness of their offerings. Looking ahead, the market is expected to continue its growth trend, with more opportunities for innovation and expansion as consumers' appetite for Literature & Art products on TikTok continues to increase.