Introduction

The Lifestyle & Hobbies market has been playing an increasingly important role in the global consumer landscape. With the development of technology and the improvement of living standards, consumers are more willing to invest in products and activities that enrich their lives and fulfill their hobbies. TikTok, as a leading social media platform in the US, offers unique advantages for promoting and selling products in this category. Its huge user base and highly engaging content format provide excellent opportunities for businesses to reach a wide range of potential customers.

Category Market Overview

According to the latest data and information from authoritative sources, the Lifestyle & Hobbies market in the US has shown significant growth in recent years. The market size has been expanding steadily, driven by the increasing demand for various lifestyle and hobby-related products. Consumers' preferences are constantly evolving, with a growing interest in areas such as wellness, survival skills, and cooking. This shift in demand is reflected in the diverse range of products available in the market.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/12 - 2025/01/18, the Lifestyle & Hobbies category witnessed impressive sales performance. The total GMV reached $169.5 million, with a quarter-on-quarter growth rate of 67.08%. The number of products sold was 54,500, showing a growth rate of 65.93% compared to the previous period. The top-selling products in this category included "Forgotten Home Apothecary : 250 Powerful Remedies at Your Fingertips | Lost Herbal Remedies | Holistic Wellness" with 24,800 units sold, generating a GMV of $781,500 and a quarter-on-quarter growth rate of 42.74%. Another popular product was "The Holistic Guide to Wellness: Herbal Protocols for Common Ailments | 45 Different Health Conditions | Soft Cover" with 10,200 units sold and a GMV of $331,900, experiencing a significant quarter-on-quarter growth rate of 99.37%. The popularity of these products can be attributed to their relevance to current consumer trends towards holistic wellness and self-improvement.

Brand Case Analysis of the Specific Category

Several brands and stores stood out in the Lifestyle & Hobbies market on TikTok during the specified week. For example, "The Lost Skills" had a remarkable performance with a GMV of $152.77 million, a quarter-on-quarter growth rate of 69.8%, and 47,900 units sold. Their success can be partly attributed to their effective marketing strategies and the quality of their products. Another notable brand is "Johnny Hadac" with a GMV of $2.57 million and a quarter-on-quarter growth rate of 93.23%. They managed to attract customers through engaging video content and offering products that meet the specific needs of the target audience.

Conclusion

In conclusion, the Lifestyle & Hobbies market on TikTok in the US during the week of 2025/01/12 - 2025/01/18 showed strong growth and vibrant activity. Cross-border merchants can take advantage of the current trends by focusing on products that align with consumer interests in wellness, survival skills, and other popular areas. They should also invest in creating engaging video content to promote their products, similar to the successful strategies employed by the top-performing brands. Looking ahead, the market is expected to continue its growth trajectory, with potential for further expansion in emerging sub-categories within Lifestyle & Hobbies.