Introduction

The Tablet & Computer Accessories market has been playing a significant role in the global consumer landscape. With the increasing usage of tablets and computers, the demand for accessories such as chargers, stylus pens, and keyboard cases has been on the rise. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, enabling businesses to showcase their products in an engaging and creative manner, thus driving sales and brand awareness in this specific market segment.

Category Market Overview

According to various authoritative sources, the Tablet & Computer Accessories market in the US has been experiencing steady growth. The market size has been expanding due to factors like the continuous upgrade of tablet and computer devices, leading to a higher need for compatible accessories. Consumers are increasingly looking for high-quality, functional, and stylish accessories to enhance their device usage experience. For instance, the demand for wireless charging accessories and advanced stylus pens with features like palm rejection has been growing steadily. The growth trends indicate a positive outlook for businesses operating in this market, with opportunities to tap into the evolving consumer demands.

Sales Situation of the Specific Category

On TikTok Shop in the US during week 2 of 2025, the Tablet & Computer Accessories category showed interesting sales performance. The total GMV Gross Merchandise Volume for the week was $305,900. The GMV had a quarter-on-quarter growth rate of 16.6%. The sold count was 13,900, with a quarter-on-quarter growth of 16.68%. Looking at the top-selling products, the "Multi Plug Outlet Surge Protector with Night Light Sensor - POWRUI Wall Charger with 3 USB Ports 1 USB C, Wall Mounted 3-Sided Power Strip, ETL Listed" had a sold count of 3,943 and a GMV of $129,500 with a significant GMV quarter-on-quarter growth of 42.26%. The popularity of such products can be attributed to their practicality and the convenience they offer to users. For example, the multi-plug outlet with surge protection and additional features like a night light sensor meets the common needs of users who have multiple devices to charge simultaneously. Other products like the "Stylus Pen for iPad, Fast Charge, with Palm Rejection Tilt Sensitivity, Active Touch Screen Pencil Compatible with Model 6/7/8/9/10, Pro12.9&11", Air3/4/5, mini5/6" also had a good sales performance, with a sold count of 1,889 and a GMV of $15,400, showing the growing demand for quality stylus pens for iPads.

Brand Case Analysis of the Specific Category

Several brands stood out in the Tablet & Computer Accessories market on TikTok in the US during this period. For example, Powrui Shop had an impressive performance. It had a GMV of $129,500 with a GMV quarter-on-quarter growth rate of 42.26%. The sold count was 3,943. Their success can be attributed to their focus on offering a high-quality product like the multi-plug outlet surge protector. The product's features and the brand's marketing efforts on TikTok, perhaps through engaging video content showcasing the product's functionality, helped drive sales. Another brand, Cooper Cases, had a GMV of $27,400 with a remarkable GMV quarter-on-quarter growth of 272.73% and a sold count of 1,195. Their height-adjustable stand product, which is suitable for various tablets and digital devices, seems to have caught the attention of consumers on TikTok, possibly due to its practicality and the way the brand presented it in their promotional videos.

Conclusion

Overall, the Tablet & Computer Accessories market on TikTok in the US during week 2 of 2025 showed promising trends. The growth in GMV and sold count indicates a healthy market with increasing consumer interest. For cross-border merchants, it is advisable to focus on offering products with unique features and practicality, similar to the top-selling items. They should also invest in creating engaging TikTok content to showcase their products effectively. Looking ahead, the market is likely to continue growing as the demand for tablets and computers remains high, and consumers will continue to seek out quality accessories. Brands that can adapt to the evolving trends and consumer preferences on TikTok will have a greater chance of success in this competitive market.