Introduction

The data presented here focuses on the Books, Magazines & Audio category on TikTok US for the week of 01/12 - 01/18, 2025. The source of this data is not clearly specified other than being related to the TikTok platform's analytics for this particular market segment. Understanding this data is crucial as it provides insights into consumer preferences and market trends within the US book market on TikTok, which can be valuable for both consumers looking for popular stores and industry practitioners aiming to optimize their sales strategies.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of performance among the best-selling book stores on TikTok US during the week of 01/12 - 01/18, 2025. In terms of Gross Merchandise Volume GMV, there are significant differences. For instance, The Lost Skills store had a GMV of 154.91万, while FAITH ANN SSOCI had a much lower GMV of 3.8万. The growth rates also vary widely, with Author Kelsie Rae showing an astonishing 342.9% growth in GMV qoq quarter-on-quarter, assuming similar period comparison for weekly data, while Tina's Mart had a decline of -21.98%. The average price of products sold across these stores also spans a wide range, from $14.74 at itsjosephnguyen to $88.78 at Author Kelsie Rae.

Detailed Analysis

The Lost Skills

The Lost Skills store had an impressive GMV of 154.91万 with a 70.72% growth in GMV qoq. It sold 4.84万 units of products, which is a significant number considering the competition. The store had 12 products in total, with 9 of them being sold. The relatively high average price of $31.98 might suggest that they are offering products of higher value or perhaps targeting a more niche market segment that is willing to pay a premium for their offerings. The high sold count ratio of 44.07% indicates that a large proportion of their available products are being sold, which is a positive sign of consumer acceptance.

Alabaster Co

Alabaster Co, on the other hand, had a GMV of 13.55万 with a -12.98% decline in GMV qoq. They sold 4343 units, which is considerably less than The Lost Skills. With 58 products in total and only 10 being sold, it seems that they might be facing challenges in terms of product selection or marketing. The average price of $31.21 is similar to that of The Lost Skills, but the lower sold count ratio of 3.86% indicates that they are not converting their product inventory into sales as effectively.

Book & Mortar

Book & Mortar had a GMV of 12万 with a 0.39% growth in GMV qoq. They sold 6871 units, which is a decent number. With a large number of products 7597 in total and 878 being sold, it shows that they have a wide range of offerings. The relatively low average price of $17.46 might attract a broader customer base, but the sold count ratio of 3.41% suggests that there is still room for improvement in terms of converting their product range into actual sales.

Author Anne Marie Meyer

Author Anne Marie Meyer had a GMV of 10.88万 with a 94.09% growth in GMV qoq. They sold 2421 units, which is a good number considering the growth rate. With 49 products in total and 23 being sold, it shows that they are making progress in terms of product sales. The higher average price of $44.92 might target a more specific customer segment who are interested in premium products related to the author's works.

Tina's Mart

Tina's Mart had a GMV of 6.78万 with a -21.98% decline in GMV qoq. They sold 2921 units, which is not too bad considering the decline. With 48 products in total and 23 being sold, it seems that they need to work on their product selection or marketing strategies to reverse the decline in sales. The average price of $23.22 might be a factor that could be adjusted to attract more customers.

Author Kelsie Rae

Author Kelsie Rae had a GMV of 5.3万 with a 342.9% growth in GMV qoq, which is an outstanding growth rate. They sold 597 units, which is relatively low compared to some other stores, but the growth indicates potential for further expansion. With 25 products in total and 14 being sold, they might need to focus on increasing their product availability and marketing to capitalize on the growth trend. The high average price of $88.78 might limit their customer base, but it also indicates that they are targeting a niche market segment that values their products highly.

itsjosephnguyen

itsjosephnguyen had a GMV of 5.12万 with a 24.44% growth in GMV qoq. They sold 3477 units, which is a good number. With 8 products in total and 7 being sold, it shows that they are doing well in terms of converting their available products into sales. The low average price of $14.74 might attract a broader customer base, which could be contributing to their sales success.

Dani Donovan

Dani Donovan had a GMV of 3.88万 with a 37.37% growth in GMV qoq. They sold 669 units, which is a decent number considering the growth rate. With 2 products in total and 1 being sold, it seems that they have limited product offerings, but the growth indicates potential for expansion. The high average price of $58.00 might target a more specific customer segment.

FAITH ANN SSOCI

FAITH ANN SSOCI had a GMV of 3.8万 with a -5.79% decline in GMV qoq. They sold 1662 units, which is a reasonable number considering the decline. With 2 products in total and 1 being sold, it seems that they have a very limited product range, which might be affecting their sales performance. The low average price of $22.84 might attract some customers, but they need to expand their product offerings to increase sales.

Hear Your Story

Hear Your Story had a GMV of 3.15万 with a 29.65% growth in GMV qoq. They sold 2131 units, which is a good number. With 17 products in total and 15 being sold, it shows that they are doing well in terms of converting their available products into sales. The low average price of $14.76 might attract a broader customer base, which could be contributing to their sales success.

Summary

The book market on TikTok US during the week of 01/12 - 01/18, 2025, shows a diverse landscape of best-selling stores. Key factors influencing market performance include product selection, pricing, and marketing strategies. Stores with a wider range of products like Book & Mortar have the potential to attract a broader customer base, but need to work on converting their inventory into actual sales. Those with higher average prices like Author Kelsie Rae and Author Anne Marie Meyer might be targeting niche market segments, but need to ensure they have enough product availability and effective marketing to sustain growth. For industry practitioners, it is recommended to analyze their own product range, pricing, and marketing efforts in light of these trends to optimize their sales on TikTok US.