Introduction

The data presented here focuses on the collectibles category within the TikTok US market for the week of 01/12 - 01/18, 2025. The source of this data is not clearly specified other than it pertains to the relevant TikTok analytics for this specific time frame. Understanding this data is crucial as it provides valuable insights into the performance of different stores dealing with collectibles, which in turn can help both consumers and market players make informed decisions.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of performance metrics among the best-selling collectibles stores on TikTok US during the week of 01/12 - 01/18, 2025. The Gross Merchandise Volume GMV varies significantly from store to store. For instance, HuntBreaks had a GMV of $247,100, while AllPokeTCG had a GMV of $106,200. The growth rates also differ widely, with Extreme TCG showing an astonishing 403.3% growth in GMV quarter-on-quarter qoq, while TradersShop experienced a significant decline of -40.37% qoq. The average price of products sold also spans a wide range, from $43.47 at AllPokeTCG to $457.52 at HuntBreaks.

Detailed Analysis

HuntBreaks

HuntBreaks had the highest GMV of $247,100 during the week, with a remarkable 313.42% growth qoq. It sold 540 items, had 357 product count, and only 9 sold product count. The average price of its products was $457.52. This high average price and significant growth could potentially be due to offering unique and high-value collectibles that are in high demand among TikTok users. The relatively low number of sold product count compared to the total sold count might suggest that they focus on selling fewer but more expensive items.

Calipokehouse

Calipokehouse had a GMV of $201,300 but experienced a -9.75% decline qoq. It had a much higher sold count of 2,633 items, with 167 product count and 75 sold product count. The average price was $76.45. The decline in GMV despite the high sold count could be attributed to factors such as intense competition offering similar products at lower prices or a possible shift in consumer preferences away from the types of collectibles they offer.

Extreme TCG

Extreme TCG showed an impressive 403.3% growth in GMV, reaching $166,100. It sold 772 items, had 187 product count, and 29 sold product count. The average price was $215.18. The significant growth might be due to effective marketing strategies on TikTok, perhaps leveraging popular video bloggers to promote their collectibles. The relatively low sold product count compared to sold count could imply that they have a focused product range that is attracting a growing customer base.

Summary

The collectibles market on TikTok US during the week of 01/12 - 01/18, 2025, is highly dynamic. Key factors influencing the market performance of these stores include pricing strategies, the uniqueness of products offered, and the effectiveness of marketing on TikTok. For industry practitioners, it is recommended to closely monitor trends in consumer demand, continuously innovate product offerings, and leverage the power of TikTok's platform for marketing. Stores should also analyze their competitors' strategies to identify areas for improvement and differentiation. By doing so, they can better position themselves to succeed in this competitive and evolving market.