Introduction

The data presented here focuses on the kitchenware category within the TikTok U.S. market for the week of 01/12 - 01/18, 2025. The source of this data provides valuable insights into the performance of various stores selling kitchenware items. Understanding this data is crucial for both consumers looking for popular and reliable stores, as well as for market players aiming to gauge their competition and identify trends.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of performance among the best-selling kitchenware stores on TikTok U.S. during the specified week. The GMV Gross Merchandise Volume varies significantly from store to store. For instance, SUSTEAS had a GMV of $556,500, while BHGOODS-US had a GMV of $75,100. The growth rates also differ widely, with some stores experiencing substantial growth like SiBeii with a 421.96% growth in GMV qoq Quarter over Quarter, while others like Etekcity had a decline of 8.47%.

The sold count, which indicates the number of items sold, also varies. SUSTEAS sold 17,300 items, whereas Carote USA sold 1,511 items. The average price of the products sold across these stores also spans a wide range, from $13.93 for SiBeii to $83.38 for Carote USA.

Detailed Analysis

SUSTEAS

SUSTEAS emerged as a top performer with a GMV of $556,500 and a remarkable 99.92% growth in GMV qoq. The store sold 17,300 items, which is a significant number. The average price of its products was $32.16. This success could potentially be attributed to a combination of factors such as effective marketing on TikTok, a wide range of appealing kitchenware products, and perhaps a loyal customer base. Their high sold count ratio of 11.22% indicates that a large proportion of their available products were sold during the week.

SiBeii

SiBeii had an astonishing 421.96% growth in GMV qoq, reaching a GMV of $103,400. It sold 7,418 items with an average price of $13.93. The relatively low price point might have contributed to its high sales volume, making its products more accessible to a broader range of consumers. Additionally, their marketing strategies on TikTok could have effectively reached a large audience, leading to increased sales.

Carote USA

Carote USA had a GMV of $126,000 with a -1.74% growth in GMV qoq. The store sold 1,511 items at an average price of $83.38. The higher price of its products might have limited its sales volume compared to some other stores. However, it still managed to be among the best-selling stores, possibly due to its reputation for high-quality kitchenware or a niche customer base that values premium products.

Summary

In conclusion, the kitchenware market on TikTok U.S. during the week of 01/12 - 01/18, 2025, exhibited diverse performance among the best-selling stores. Key factors influencing market performance include pricing, marketing strategies on TikTok, and the range and quality of products offered. For industry practitioners, it is advisable to closely monitor these factors. Stores with lower prices like SiBeii can focus on maintaining their affordability while expanding their product range. Those with higher prices like Carote USA might need to further emphasize their quality and unique selling points to attract more customers. Effective marketing on TikTok remains crucial for all stores to increase their visibility and drive sales.