Introduction

The data presented here focuses on the best-selling stores in the Household Appliances category on TikTok US during the week of 2025/01/12 - 2025/01/18. The source of this data is from relevant market analytics platforms that track sales and other key metrics on TikTok. This data is of significant importance as it provides insights into consumer preferences and market trends within the US for household appliances, which can be extremely valuable for both consumers looking for popular products and for businesses aiming to optimize their sales strategies.

Analysis and Conclusions

Data Overview

During the week of 2025/01/12 - 2025/01/18, there was a diverse range of performance among the best-selling stores in the Household Appliances category on TikTok US. The GMV Gross Merchandise Volume figures varied significantly, with Homeika leading the pack with a GMV of $454,100, followed by Voweek with $326,100, and Ninja Kitchen US with $228,900. The growth trends also differed widely, with some stores experiencing growth like Ninja Kitchen US with a remarkable 171.59% growth in GMV qoq Quarter over Quarter, while others faced declines such as Phueut-Official with a -19% decrease. The average price of products sold also had a wide range, from as low as $36.73 at Voweek to as high as $104.16 at Ninja Kitchen US.

Detailed Analysis

Homeika

Homeika had a GMV of $454,100 and a sold count of 5,173. Despite a -1.62% decline in GMV qoq, it still managed to maintain a significant market share. The average price of its products was $87.78. One possible reason for its continued success could be its established brand presence on TikTok, which might have led to consistent customer loyalty and repeat purchases.

Ninja Kitchen US

Ninja Kitchen US witnessed an astonishing 171.59% growth in GMV qoq, reaching a GMV of $228,900. With a sold count of 2,198 and an average price of $104.16, it seems that their products are in high demand. This could be due to effective marketing strategies on TikTok, perhaps through engaging video content by influencers or bloggers, which attracted a large number of customers.

Phueut-Official

Phueut-Official had a GMV of $204,300 but faced a significant -19% decline in GMV qoq. With a sold count of 5,401 and an average price of $37.82, it might be struggling to retain its customer base. Possible reasons could include increased competition from other stores or ineffective marketing campaigns that failed to resonate with consumers on TikTok.

Summary

In conclusion, the household appliances market on TikTok US during the week of 2025/01/12 - 2025/01/18 was a dynamic one. Key factors influencing market performance included effective marketing on TikTok, brand recognition, and product pricing. For industry practitioners, it is recommended to focus on creating engaging content on TikTok to increase brand visibility, offer competitive pricing to attract customers, and closely monitor market trends to stay ahead of the competition. By understanding the performance of different stores and the factors behind their success or failure, businesses can make informed decisions to optimize their sales and marketing strategies in this lucrative market.