Introduction

The data presented here focuses on the Womenswear & Underwear category within the TikTok U.S. market for the week of 01/12 - 01/18, 2025. The source of this data is not specified in the given information, but it provides valuable insights into the performance of various stores in this particular segment. Understanding this data is crucial for both consumers looking for trendy and popular products and for market players aiming to strategize and improve their sales.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of performance metrics among the best-selling stores in the Womenswear & Underwear category on TikTok U.S. during the week of 01/12 - 01/18, 2025. The Gross Merchandise Volume GMV varies significantly, with Comfrt leading the pack with a GMV of $696,500, followed by Hsia-Bras at $528,200, and FeelinGirl LLC at $496,600. The growth rates also differ, with some stores experiencing substantial growth like chicme with a 33.75% GMV quarter-on-quarter qoq growth, while others like PUFFIT.USA had a decline of 7.7% qoq. The average price of products sold across these stores ranges from $15.85 at YOZY to $44.87 at Comfrt.

Detailed Analysis

Comfrt

Comfrt had an impressive GMV of $696,500 with a 33.74% qoq growth. It sold 15,500 units of products from a product count of 16, with 13 different products being sold. The store had 247 video bloggers promoting its products. The relatively high average price of $44.87 might suggest that it offers higher-end or premium quality womenswear and underwear items. The high growth rate could be attributed to effective marketing strategies on TikTok, leveraging the influence of video bloggers to reach a wider audience and drive sales.

Hsia-Bras

Hsia-Bras recorded a GMV of $528,200 with a 20.12% qoq growth. It had a higher sold count of 20,600 compared to Comfrt, with 90 product offerings and 74 different products sold. The average price of $25.64 is lower than Comfrt, indicating that it might target a different segment of consumers, perhaps those looking for more affordable yet stylish bras. The growth could be due to its wide range of product offerings and effective use of TikTok to showcase its diverse collection.

FeelinGirl LLC

FeelinGirl LLC achieved a GMV of $496,600 with a 20.53% qoq growth. It sold 22,700 units from 267 product offerings, with 135 different products being sold. The average price of $21.88 is relatively low, suggesting it may focus on providing budget-friendly options in the womenswear and underwear market. Its growth could be a result of targeting cost-conscious consumers and effectively promoting its products on TikTok through engaging content.

YOZY

YOZY had a GMV of $450,200 with a -0.06% qoq growth. It had a high sold count of 28,400 from 3,685 product offerings, with 1,300 different products sold. The average price of $15.85 is the lowest among the top stores, indicating that it likely caters to a mass market segment looking for inexpensive womenswear and underwear. The near-zero growth might imply that it needs to reevaluate its marketing strategies or product offerings to boost sales further.

SHAPSHE

SHAPSHE had a GMV of $420,200 with a 9.51% qoq growth. It sold 9,420 units from 42 product offerings, with 17 different products sold. The average price of $44.60 is similar to Comfrt, suggesting it might also target a higher-end market segment. The growth could be due to its niche product offerings and effective marketing on TikTok to reach its target audience.

chicme

chicme had a GMV of $330,100 with a 33.75% qoq growth. It sold 14,200 units from 652 product offerings, with 266 different products sold. The average price of $23.28 positions it in the mid-range of prices among these stores. The significant growth could be attributed to its trendy product designs and successful marketing campaigns on TikTok, attracting a large number of consumers.

PUFFIT.USA

PUFFIT.USA had a GMV of $298,500 with a -7.7% qoq growth. It sold 9,566 units from 30 product offerings, with 20 different products sold. The average price of $31.21 is in the mid-range. The decline in sales might be due to various factors such as increased competition, ineffective marketing strategies, or a lack of innovation in its product line.

shopshapellx

shopshapellx had a GMV of $292,200 with a 14.77% qoq growth. It sold 7,881 units from 223 product offerings, with 95 different products sold. The average price of $37.08 is relatively high. The growth could be a result of its unique product offerings and effective use of TikTok to promote them to its target market.

Halara Workleisure

Halara Workleisure had a GMV of $278,200 with a 4.04% qoq growth. It sold 7,923 units from 500 product offerings, with 109 different products sold. The average price of $35.11 is in the mid-range. The growth might be due to its consistent product quality and marketing efforts on TikTok to maintain its customer base.

PrettyGarden

PrettyGarden had a GMV of $276,500 with a 17.5% qoq growth. It sold 8,010 units from 178 product offerings, with 57 different products sold. The average price of $34.52 is in the mid-range. The growth could be attributed to its appealing product designs and effective use of TikTok to showcase them and drive sales.

Summary

The Womenswear & Underwear market on TikTok U.S. during the week of 01/12 - 01/18, 2025, is highly competitive and diverse. Key factors influencing the market performance of these stores include product pricing, the range of product offerings, the effectiveness of marketing strategies on TikTok, and the ability to leverage video bloggers for promotion. For industry practitioners, it is recommended to focus on understanding their target market segment, offering a diverse range of products at competitive prices, and continuously innovating their marketing campaigns on TikTok to stay ahead in this competitive landscape.