Introduction

The data presented here focuses on the Muslim Fashion week on TikTok US, covering the period from 01/12 - 01/18, 2025. The source of this data is from relevant market analytics on TikTok. This data is of significant importance as it provides valuable insights into the consumer preferences and market performance within the Muslim fashion niche on the popular social media platform, which can be extremely useful for both consumers looking for trendy products and industry practitioners aiming to optimize their strategies.

Analysis and Conclusions

Data Overview

During the week of 01/12 - 01/18, 2025, various Muslim fashion stores on TikTok US exhibited diverse sales figures, growth trends, and price ranges. The GMV Gross Merchandise Volume values ranged from $723 sooroyalty to $5529.84 LumosModesty. Growth rates also varied significantly, with some stores experiencing substantial growth like voilechic with a 409.14% increase in GMV qoq Quarter over Quarter, while others faced declines such as Firdouscol with a -15.27% change in GMV qoq. The average price of products across these stores also differed, from as low as $14.17 ZANZEA CHOICE to as high as $92.07 Bonita Style.

Detailed Analysis

LumosModesty

LumosModesty emerged as a top performer with a GMV of $5529.84 and a remarkable 172.96% growth in GMV qoq. With 322 units sold and an average price of $17.17, it seems to have struck a chord with consumers. The relatively affordable price point combined with its product offerings might have contributed to its high sales volume. Additionally, the presence of 4 video bloggers promoting their products could have also increased its visibility on TikTok, leading to more conversions.

FITH - Modest Workout Apparel

FITH - Modest Workout Apparel had a GMV of $3795.86 with a 99.99% growth in GMV qoq. They sold 220 units with an average price of $17.25. Their focus on modest workout apparel might be filling a niche in the market, especially considering the increasing awareness of fitness within the Muslim community. The consistent growth could be attributed to their targeted product line and effective marketing on TikTok.

INKY Turbans

INKY Turbans had a GMV of $2050.99 with a relatively modest 1.55% growth in GMV qoq. They sold 100 units at an average price of $20.51. While their growth rate wasn't as high as some others, their consistent presence in the best-selling stores list indicates a steady customer base. Their product specialization in turbans might be appealing to a specific segment of the Muslim fashion market.

YNeedM US

YNeedM US had a GMV of $1991.08 and a 92.44% growth in GMV qoq. They sold 80 units with an average price of $24.89. Their growth could be due to their unique product offerings and effective use of TikTok's marketing channels. The presence of 2 video bloggers might have also helped in increasing their brand awareness and driving sales.

voilechic

voilechic had a GMV of $1980.47 with an astonishing 409.14% growth in GMV qoq. They sold 91 units with an average price of $21.76. Their rapid growth could be attributed to a combination of factors such as trendy product designs, effective marketing campaigns on TikTok, and the presence of 3 video bloggers promoting their products, which led to increased visibility and subsequent sales.

CMB Styling

CMB Styling had a GMV of $1200 with a 35.14% growth in GMV qoq. They sold 50 units with an average price of $24.00. Their growth might be due to their specific styling offerings within the Muslim fashion category, which appealed to a certain segment of customers. However, their relatively lower sold count compared to some other top performers could indicate room for improvement in their marketing strategies.

ZANZEA CHOICE

ZANZEA CHOICE had a GMV of $1162.31 with a 127.73% growth in GMV qoq. They sold 82 units with an average price of $14.17. Their affordable price point and the presence of 5 video bloggers could have contributed to their significant growth. Their product range might be more accessible to a wider range of consumers, leading to higher sales volumes.

Bonita Style

Bonita Style had a GMV of $1104.85 with a 108.5% growth in GMV qoq. They sold 12 units with an average price of $92.07. Despite the high average price, they still managed to achieve growth. This could be due to their unique and high-quality product offerings that target a more niche and perhaps higher-end segment of the Muslim fashion market.

Firdouscol

Firdouscol had a GMV of $978.45 with a -15.27% decline in GMV qoq. They sold 19 units with an average price of $51.50. The decline could be attributed to various factors such as competition from other stores with similar product offerings, ineffective marketing strategies, or perhaps a misalignment between their product prices and the perceived value by consumers.

sooroyalty

sooroyalty had a GMV of $723 with a -2.95% decline in GMV qoq. They sold 18 units with an average price of $40.17. Similar to Firdouscol, their decline might be due to factors like intense competition, lack of effective marketing, or a failure to meet the evolving demands of the Muslim fashion market on TikTok.

Summary

The Muslim fashion market on TikTok US during the week of 01/12 - 01/18, 2025, showed a diverse range of performance among the best-selling stores. Key factors influencing market performance included product pricing, the effectiveness of marketing strategies especially the use of video bloggers, and the ability to target specific niches within the Muslim fashion category. For industry practitioners, it is recommended to focus on understanding consumer preferences better, optimizing pricing strategies, and leveraging TikTok's marketing channels more effectively to drive growth and maintain a competitive edge in this vibrant market.