Introduction

The data presented here focuses on the Sports & Outdoor category on TikTok US for the week of 01/12 - 01/18, 2025. The source of this data provides valuable insights into the performance of various stores within this category. Understanding this data is crucial for both consumers, who can make more informed purchasing decisions, and for the market as a whole, as it helps identify trends and successful business strategies.

Analysis and Conclusions

Data Overview

The sales figures among the best-selling Sports & Outdoor stores on TikTok US in this week show a wide range. Halara US had a GMV Gross Merchandise Volume of $248,5900 with a -4.23% QoQ Quarter over Quarter growth. On the other hand, stores like Fitnessathome experienced a significant 33.08% QoQ growth with a GMV of $107,7800. The sold count also varies greatly, from 7,3100 for Halara US to 2,5000 for Fitnessathome. The average price of products across these stores ranges from $20.85 at Sports-Girl to $204.63 at LICHICO.

Detailed Analysis

Halara US

Despite having the highest GMV among the listed stores, Halara US faced a -4.23% QoQ decline. This could potentially be due to various factors. Maybe the market is becoming more competitive, and other stores are offering similar products at more attractive prices or with better marketing strategies. With an average price of $34.00 and a sold count of 7,3100, it indicates that while the volume of sales is high, something might be affecting its growth rate negatively.

Fitnessathome

Fitnessathome, with a 33.08% QoQ growth, is clearly on an upward trend. Its GMV of $107,7800 and sold count of 2,5000 suggest that it's capturing a significant portion of the market. The average price of $43.13 might be a sweet spot for consumers, offering a good balance between quality and affordability. This store could be benefiting from effective marketing on TikTok, perhaps through engaging video content by bloggers, as it has 185 video blogger count.

Merach US and Merach fitness

Merach US and Merach fitness both had impressive growth rates, 41.96% and 10.81% QoQ respectively. Their relatively high average prices $76.53 for Merach US and $56.21 for Merach fitness didn't seem to deter customers, as indicated by their sold counts. This could imply that they are offering high-quality products that consumers are willing to pay a premium for. Their success might also be attributed to a strong brand presence and targeted marketing towards fitness enthusiasts on TikTok.

LICHICO

LICHICO had a remarkable 45.32% QoQ growth, although its GMV was $35,6100. With an average price of $204.63, it's clear that their products are in a higher price range. The relatively low sold count of 1,740 might suggest that they are targeting a niche market segment that values high-end, specialized Sports & Outdoor products. Their growth could be due to effective marketing to this specific target audience on TikTok.

Summary

The Sports & Outdoor market on TikTok US in week 01/12 - 01/18, 2025, shows a diverse landscape. Key factors influencing market performance include pricing strategies, the effectiveness of marketing on TikTok, and the ability to target specific consumer segments. For industry practitioners, it's important to analyze the success of stores like Fitnessathome and Merach in terms of their growth rates and marketing efforts. Stores should also consider their pricing carefully, as seen with the different performance of stores with varying average prices. Additionally, targeting niche markets, as LICHICO seems to be doing, can also lead to significant growth opportunities. Overall, staying attuned to the trends and consumer demands on TikTok is crucial for success in this competitive market.