Introduction

The data presented here focuses on the Home Supplies category within the TikTok U.S. market for the week of 2025/01/12 - 2025/01/18. The source of this data is not clearly specified other than being related to TikTok's analytics for this particular market segment. Understanding this data is crucial for both consumers who want to stay updated on popular stores and products, as well as for market players looking to gauge their performance and strategize accordingly.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of performance among the best-selling Home Supplies stores on TikTok U.S. during the specified week. The Gross Merchandise Volume GMV varies significantly, with Mavwicks Fragrances LLC leading the pack with a GMV of $415,500, followed by Muddy Mat with $274,600, and others with varying amounts down the list. The Quarter-on-Quarter QoQ growth rates also show a mixed picture, with some stores experiencing significant growth like Liapu Official with a 113.69% increase in GMV, while others like dudewipes had a substantial decline of -47.42%. The average price of products sold across these stores ranges from as low as $8.55 Mavwicks Fragrances LLC to as high as $66.87 Muddy Mat, indicating a wide range of product offerings and price points in the Home Supplies category on TikTok U.S.

Detailed Analysis

Mavwicks Fragrances LLC

With a GMV of $415,500 and a QoQ growth rate of 28.6%, Mavwicks Fragrances LLC has shown strong performance. They sold 48,600 units of their products, which could potentially be due to a combination of factors such as effective marketing on TikTok, appealing product range, or competitive pricing. Their average price of $8.55 might be attracting a large number of customers, making their products accessible to a wider audience.

Muddy Mat

Muddy Mat had a GMV of $274,600 and an impressive QoQ growth rate of 51.8%. Despite having only one product listed, they managed to sell 4,106 units at an average price of $66.87. This could suggest that their product is of high quality or has a unique selling proposition that justifies the relatively high price, and their marketing efforts on TikTok have been successful in reaching the right target audience.

Liapu Official

Liapu Official experienced a remarkable 113.69% growth in GMV, reaching $116,300. They sold 3,213 units of their products. This significant growth could be attributed to various factors such as launching new and trendy products, improved marketing strategies on TikTok, or perhaps offering exclusive deals or discounts that attracted more customers.

dudewipes

On the other hand, dudewipes had a tough week with a -47.42% decline in GMV, amounting to $104,200. They sold 6,873 units, but the decline could be due to increased competition, changes in consumer preferences, or ineffective marketing compared to their competitors. Their average price of $15.17 might also play a role if it is not in line with what consumers are currently willing to pay for similar products in the market.

Summary

In conclusion, the Home Supplies market on TikTok U.S. during the week of 2025/01/12 - 2025/01/18 was highly dynamic. Key factors influencing the performance of these best-selling stores include marketing strategies on TikTok, product quality and uniqueness, pricing, and the ability to adapt to changing consumer preferences. For industry practitioners, it is essential to continuously monitor these factors, invest in effective marketing on TikTok, and focus on offering high-quality products at competitive prices. Additionally, keeping a close eye on emerging trends and consumer feedback can help in staying ahead in this competitive market.