Introduction

The data presented here focuses on the Beauty & Personal Care category on TikTok U.S. during the time period of 01/12 - 01/18 in 2025. The source of this data is not clearly specified other than it pertains to the TikTok platform's analytics for this particular market segment. This data is of significant importance as it provides valuable insights into consumer preferences, market trends, and the performance of different stores within the Beauty & Personal Care niche on TikTok U.S., which can be extremely useful for both consumers looking for popular products and industry practitioners aiming to optimize their marketing and sales strategies.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of performance metrics among the best-selling stores in the Beauty & Personal Care category on TikTok U.S. during the week of 01/12 - 01/18, 2025. The Gross Merchandise Volume GMV varies significantly, with stores like wavytalk reporting a GMV of 127.47万, while others such as American Seair Imports have a GMV of 46.56万. The Quarter-on-Quarter QoQ growth rates also differ widely, from a 6.15% increase for wavytalk to a whopping 152.44% growth for Truly Beauty. The average price of products sold across these stores ranges from $19.00 at American Seair Imports to $49.26 at WNP SKINCARE, indicating a diverse price spectrum within the category.

Detailed Analysis

wavytalk

wavytalk had a GMV of 127.47万 with a 6.15% QoQ growth. It sold 3.04万 units of products. With 48 products in total and 34 sold product count, it seems to have a decent product variety. The average price of its products is $41.94. The relatively stable growth and moderate average price might suggest that it has a consistent customer base that values its offerings within the Beauty & Personal Care range.

medicube

medicube achieved a GMV of 108.15万 with an impressive 21.45% QoQ growth. It sold 2.49万 units. Having 91 products in total with 58 sold product count indicates a broader product selection. The average price of $43.40 might attract customers looking for mid-range priced quality Beauty & Personal Care products. Its significant growth could be due to effective marketing strategies or the introduction of new and popular products during this period.

Mighty Life

Mighty Life had a GMV of 77.06万 with a staggering 65.52% QoQ growth. It sold 4.04万 units, which is quite high compared to some other stores. Despite having only 11 products in total with 8 sold product count, it managed to achieve remarkable growth. The relatively low average price of $19.06 could be a factor contributing to its high sales volume, as it may attract price-sensitive customers in the Beauty & Personal Care market.

Tarte Cosmetics

Tarte Cosmetics reported a GMV of 74.58万 with a 9.86% QoQ growth. It sold 2.43万 units. With 159 products in total and 81 sold product count, it offers a wide range of products. The average price of $30.67 places it in a mid-range price category. Its consistent growth might be attributed to its established brand reputation and continuous product innovation within the Beauty & Personal Care sector.

Truly Beauty

Truly Beauty had an outstanding QoQ growth of 152.44% with a GMV of 71.49万. It sold 2.13万 units. Having 162 products in total with 61 sold product count shows a good product spread. The average price of $33.62 is also in a reasonable range. Such high growth could be the result of a successful marketing campaign, new product launches, or enhanced customer engagement strategies during this week.

evilgoods

evilgoods had a GMV of 64.83万 with a 20.1% QoQ growth. It sold 1.99万 units. With only 2 products in total and 1 sold product count, it has a very limited product range. However, the average price of $32.54 might still attract customers who are specifically interested in its unique offerings within the Beauty & Personal Care category. Its growth could potentially be due to niche marketing or targeting a specific segment of customers.

WNP SKINCARE

WNP SKINCARE achieved a GMV of 54.23万 with a 16.65% QoQ growth. It sold 1.1万 units. With 27 products in total and 14 sold product count, it offers a certain variety of products. The relatively high average price of $49.26 might target customers who are willing to pay a premium for high-quality Beauty & Personal Care products. Its growth could be related to its focus on quality and brand positioning in the market.

TYMO-BEAUTY

TYMO-BEAUTY had a GMV of 52.15万 with a 0.91% QoQ growth. It sold 1.1万 units. With 72 products in total and 26 sold product count, it has a decent product selection. The average price of $47.62 places it in a higher price range. The relatively slow growth might indicate the need for more aggressive marketing strategies or product enhancements to boost its sales in the Beauty & Personal Care market.

American Seair Imports

American Seair Imports had a GMV of 46.56万 with a 20.88% QoQ growth. It sold 2.45万 units. With 704 products in total and 297 sold product count, it offers a vast array of products. The low average price of $19.00 clearly targets price-sensitive customers in the Beauty & Personal Care market. Its growth could be due to its wide product range and ability to attract budget-conscious consumers.

Based Bodyworks

Based Bodyworks had a GMV of 46.02万 with a 13.72% QoQ growth. It sold 1.16万 units. With 10 products in total and 9 sold product count, it has a relatively limited product range. The average price of $39.61 places it in a mid-range price category. Its growth might be attributed to its consistent product quality and customer loyalty within the Beauty & Personal Care segment.

Summary

Overall, the Beauty & Personal Care market on TikTok U.S. during the week of 01/12 - 01/18, 2025, shows a vibrant and diverse landscape. Key factors influencing the market performance include product variety, price range, brand reputation, and marketing strategies. Stores with a wider range of products like American Seair Imports seem to attract a larger customer base, while those with unique offerings like evilgoods can also carve out a niche. Pricing plays a crucial role, with lower-priced products at stores like American Seair Imports appealing to price-sensitive customers, and higher-priced products at places like WNP SKINCARE targeting those willing to pay a premium. For industry practitioners, it is recommended to focus on product innovation, effective marketing campaigns, and understanding customer preferences to stay competitive in this dynamic market. Continuously monitoring and analyzing data such as this can provide valuable insights for making informed business decisions and optimizing sales strategies.