Introduction

The data presented here focuses on the Pet Supplies category within the TikTok U.S. market for the week of 2025/01/12 - 2025/01/18. The source of this data provides valuable insights into the performance of various pet supplies stores on TikTok, which is of great significance to both consumers looking for quality pet products and the market as a whole. It allows consumers to identify popular stores and products, while giving market players an understanding of the competitive landscape.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of performance among the best-selling pet supplies stores on TikTok U.S. during the week of 01/12 - 01/18, 2025. In terms of Gross Merchandise Volume GMV, stores like Meowant led the pack with a GMV of 24.72万, showing a significant quarter-on-quarter QoQ growth of 25.49%. On the other hand, some stores like NPS Pets USA experienced a QoQ decline of 21.2% with a GMV of 9.22万. The sold count also varied widely, from 1210 for Meowant to 3353 for SleekEZ USA. The average price of products ranged from $19.24 for SleekEZ USA to $204.30 for Meowant.

Detailed Analysis

Meowant

Meowant had an impressive performance with a high GMV of 24.72万 and a strong QoQ growth of 25.49%. With a sold count of 1210 and an average price of $204.30, it seems to be catering to a niche market of pet owners who are willing to spend more on quality pet supplies. The relatively low sold count ratio of 8.9% might indicate that their products are of a higher-end nature, appealing to a specific segment of the pet owner population.

Geoorood pet shop

Geoorood pet shop had a GMV of 21.48万 with a QoQ growth of 2.97%. Their sold count was much higher at 3125 compared to Meowant, but the average price of their products was significantly lower at $68.75. This suggests that they might be targeting a broader market segment with more affordable pet supplies, which could explain their relatively high sold count.

NPS Pets USA

NPS Pets USA faced a QoQ decline of 21.2% in GMV, reaching 9.22万. With a sold count of 2841 and an average price of $32.45, it could be that they are facing increased competition or perhaps their product offerings are not as appealing to consumers as they once were. The sold count ratio of 3.32% also indicates that they may need to reevaluate their marketing and product strategies.

Summary

Overall, the pet supplies industry on TikTok U.S. during the week of 01/12 - 01/18, 2025, showed a mix of growth and decline among the best-selling stores. Key factors influencing market performance include pricing, product quality, and the ability to target the right market segment. For industry practitioners, it is crucial to continuously monitor these factors. Stores with high GMV and growth like Meowant can serve as an example of targeting a niche market with quality products at a higher price point. Meanwhile, those facing decline like NPS Pets USA should consider reevaluating their product offerings and marketing strategies to regain competitiveness in the market.