Introduction

The data presented here is sourced from the TikTok US market for the Toys & Hobbies category during the week of 2025/01/12 - 2025/01/18. This data is crucial as it provides valuable insights into the performance of various stores within this popular category. It helps consumers understand where to find the hottest toys and hobbies products, and it enables market players to gauge their competitiveness and identify areas for improvement.

Analysis and Conclusions

Data Overview

The sales figures among the best-selling stores in the Toys & Hobbies category on TikTok US during the week of 01/12 - 01/18, 2025, show significant variation. The GMV Gross Merchandise Volume ranges from a high of $167,800 at POPMART US SHOP to a lower figure of $40,000 at TokmocOfficial. Growth trends also differ widely, with some stores experiencing substantial growth like Winktoys Blocks World with a 183.95% increase in GMV qoq Quarter over Quarter, while others like Joyfy-US had a significant decline of 55.87% in GMV qoq. The average price of products sold across these stores varies as well, from as low as $8.99 at JM Cube Art to a high of $117.25 at Fanttik Collection.

Detailed Analysis

POPMART US SHOP

POPMART US SHOP had a GMV of $167,800 during the week, but it also faced a 12.15% decline in GMV qoq. With 6001 units sold and an average price of $27.97, it seems to have a significant customer base. However, the decline could potentially be due to factors such as increased competition, changes in consumer preferences, or perhaps issues with its marketing strategies on TikTok. For example, if competitors are offering more attractive deals or if consumers are now more interested in different types of toys and hobbies products that POPMART US SHOP hasn't been quick to adapt to.

Joyfy-US

Joyfy-US had a GMV of $143,000 but a staggering 55.87% decline in GMV qoq. Despite selling 6447 units with an average price of $22.18, something seems to have gone wrong in maintaining its growth. It could be that they faced supply chain issues, resulting in less availability of popular products, or maybe their advertising on TikTok wasn't as effective as it could have been, leading to a decrease in visibility and subsequently lower sales.

Winktoys Blocks World

Winktoys Blocks World showed an impressive 183.95% growth in GMV qoq with a GMV of $91,000. They sold 2542 units at an average price of $35.81. This significant growth could be attributed to a successful marketing campaign on TikTok, perhaps featuring engaging video content by bloggers that attracted a large number of customers. Or it could be that they introduced a new and highly sought-after product line that caught the attention of consumers in the Toys & Hobbies category.

Summary

The Toys & Hobbies market on TikTok US during the week of 01/12 - 01/18, 2025, is a dynamic and competitive space. Key factors influencing market performance include effective marketing on TikTok, the ability to adapt to changing consumer preferences, and ensuring a stable supply chain. For industry practitioners, it's recommended to closely monitor competitors' strategies, invest in engaging video content creation to boost visibility on TikTok, and continuously update product offerings to meet the evolving demands of consumers. By doing so, stores can hope to improve their sales performance and maintain a strong position in this vibrant market.