Introduction

The data presented here focuses on the Milk & Dairy category within the TikTok U.S. market for the week of 2025/01/12 - 2025/01/18. The source of this data is not clearly specified other than being related to TikTok's tracking of sales and performance metrics in this specific category. This data is of great significance as it provides insights into consumer preferences and the competitive landscape for stores dealing with Milk & Dairy products in the U.S. market.

Analysis and Conclusions

Data Overview

The sales figures for the best-selling Milk & Dairy stores on TikTok U.S. during this week show a diverse range. Ares Nutrition leads with a sales amount of $7332.51, followed by Weee Asian Supermarket with $2059.61. The growth trends also vary widely. For instance, MuscleSport has an impressive growth rate of 217.65%, while Clean Simple Eats has a significant decline of -97.76%. The price ranges of the products sold by these stores also differ, from as low as $7.70 at Yami. Best of Asia to as high as $143.99 at Protein Factory.

Detailed Analysis

Ares Nutrition

Ares Nutrition had the highest sales with $7332.51 and a growth rate of 99.8%. With 188 transactions, it seems to have a significant customer base. The average price per item is $39.00, and it holds a market share of 45.81% based on the data. The high sales could be attributed to factors such as effective marketing on TikTok, a wide range of appealing Milk & Dairy products, or a loyal customer following.

Weee Asian Supermarket

Weee Asian Supermarket had sales of $2059.61 with a growth rate of 6.26%. It had 229 transactions, which indicates a decent level of customer engagement. The average price per item is $8.99, and its market share is 12.87%. Its success might be due to its focus on Asian consumers' preferences in Milk & Dairy products, along with its presence and promotion on TikTok.

MuscleSport

MuscleSport showed remarkable growth of 217.65% with sales of $1619.46. It had 54 transactions. The average price per item is $29.99, and its market share is 10.12%. This growth could be related to its targeted marketing towards fitness enthusiasts who might be interested in Milk & Dairy products for muscle building or recovery, combined with its effective use of TikTok to reach this specific audience.

Clean Simple Eats

Clean Simple Eats had a significant decline in sales with -97.76% and sales amount of $639.88. It had only 12 transactions. The average price per item is $53.32, and its market share is 4%. The decline could be due to various factors such as increased competition, changes in consumer preferences, or ineffective marketing strategies on TikTok.

Summary

In conclusion, the Milk & Dairy market on TikTok U.S. during the week of 2025/01/12 - 2025/01/18 was highly competitive. Key factors influencing store performance include effective marketing on TikTok, understanding and catering to consumer preferences, and having a competitive pricing strategy. For industry practitioners, it is recommended to focus on building a strong brand presence on TikTok, regularly analyzing consumer data to adapt to changing preferences, and optimizing pricing to stay competitive in this dynamic market.