Introduction

The data presented here focuses on the Dog & Cat Grooming category within the TikTok U.S. market for the week spanning from 01/12 to 01/18 in 2025. The source of this data is not clearly specified other than being related to TikTok's analytics for this particular market segment. Understanding this data is crucial as it provides valuable insights into consumer preferences and market trends within the dog and cat grooming industry on the TikTok platform in the U.S.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of performance among the best-selling stores in the Dog & Cat Grooming category on TikTok U.S. during the week of 01/12 - 01/18, 2025. Sales figures vary significantly, with Geoorood pet shop leading the pack with 21.2 thousand in sales, while Rinseroo had 1.45 thousand. Growth trends also differ widely, from a staggering 220.64% growth for Garfeel Daddy US to a decline of 27.74% for cat pick. Price ranges of the products offered by these stores also vary, from $16.28 at cat pick to $69.98 at ONEISALL PET STORE.

Detailed Analysis

Geoorood pet shop

Geoorood pet shop had the highest sales volume of 21.2 thousand during the week. It also experienced a growth rate of 5.31%. With an average price of $69.18, it seems to be catering to a market segment that is willing to spend more on dog and cat grooming products. The relatively high number of transactions 3064 indicates a consistent customer base. Possible reasons for its success could be its strong brand reputation, wide product range, or effective marketing strategies on TikTok.

Garfeel Daddy US

Garfeel Daddy US witnessed an extraordinary growth rate of 220.64% with sales of 3.24 thousand. Despite having a lower average price of $27.78 compared to some others, it managed to attract a significant number of customers 1168. This could be due to its unique product offerings, targeted marketing campaigns on TikTok that resonated with pet owners, or perhaps offering value for money products that appealed to a broader customer base.

cat pick

On the other hand, cat pick faced a decline of 27.74% in sales, with 2.55 thousand in sales volume. With an average price of $16.28, it might be targeting a more budget-conscious market segment. The decline could be attributed to increased competition from other stores offering similar products at more competitive prices, or perhaps ineffective marketing strategies that failed to reach its target audience effectively on TikTok.

Summary

The Dog & Cat Grooming market on TikTok U.S. during the week of 01/12 - 01/18, 2025, is highly competitive and diverse. Key factors influencing market performance include product pricing, brand reputation, and effective marketing on the TikTok platform. For industry practitioners, it is essential to focus on these aspects. Offering a diverse product range at competitive prices, building a strong brand image, and implementing targeted marketing campaigns on TikTok can help stores gain a competitive edge and improve their sales performance in this lucrative market segment.