Introduction

The data presented here focuses on the Fish & Aquatic Supplies category within the U.S. market on TikTok, sourced from relevant market research for the week of 2025/01/12 - 2025/01/18. Understanding this data is crucial as it provides insights into consumer preferences and market dynamics for this specific niche, which can be valuable for both consumers and industry players.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of performance among the best-selling stores in the Fish & Aquatic Supplies category. Sales figures vary significantly, with some stores like Hygger Aquarium Store recording relatively high sales of 1.37万, while others like Shock Me Pools have much lower sales at 1559.4. Growth trends also differ widely, from a significant growth of 607.54% in vevor store to a decline of -4.98% in AquaMiracle. Price ranges are also diverse, with products in stores like Shock Me Pools having a relatively high average price of $129.95, while those in Yixi Trading have a much lower average price of $3.99.

Detailed Analysis

Hygger Aquarium Store

Hygger Aquarium Store had the highest sales volume of 1.37万 during the week of 2025/01/12 - 2025/01/18, with a growth rate of 13.26%. This could potentially be due to its wide range of products, good brand reputation, or effective marketing strategies on TikTok. With 468 transactions and an average price of $29.35, it seems to have found a sweet spot in terms of pricing that appeals to a significant number of customers.

AquaMiracle

AquaMiracle, on the other hand, experienced a decline of -4.98% with sales of 3874.74. This might be attributed to various factors such as increased competition, changes in consumer preferences, or ineffective marketing. Despite having 150 transactions and an average price of $25.83, it failed to maintain or increase its sales during this period.

AQQA Aquarium Store

AQQA Aquarium Store showed a remarkable growth of 27.38% with sales of 3589.55. This growth could be the result of new product launches, improved customer service, or targeted marketing campaigns on TikTok. With 116 transactions and an average price of $30.94, it managed to attract more customers and increase its market share.

Shock Me Pools

Shock Me Pools had a 20% growth in sales to 1559.4. Although its growth rate is decent, its relatively high average price of $129.95 might limit its customer base. With only 12 transactions, it seems to target a niche market segment that is willing to pay a premium for its products.

PlantlyAddictedShop

PlantlyAddictedShop had static sales of 1344 with a 0% growth rate. This could imply that it has reached a saturation point in its current marketing and product offering strategies. With 24 transactions and an average price of $56.00, it may need to reevaluate its approach to attract more customers and boost sales.

Beyond Braid

Beyond Braid had an astonishing growth of 249.94% with sales of 1320.15. This could be due to a recent viral marketing campaign, unique product offerings, or improved brand visibility on TikTok. With 55 transactions and an average price of $24.00, it managed to capture the attention of a large number of customers during this period.

tofu’s tanks

tofu’s tanks had a 5.25% growth in sales to 868.74. With 22 transactions and an average price of $39.49, it continues to grow steadily, perhaps due to consistent product quality and word-of-mouth marketing among its customer base.

DoseofSucculents

DoseofSucculents had a huge growth of 151.36% with sales of 832. This growth could be attributed to its trendy product offerings, engaging social media content, or partnerships with influencers on TikTok. With 32 transactions and an average price of $26.00, it has been successful in expanding its customer base.

Yixi Trading

Yixi Trading had a 9.09% growth in sales to 574.56. With a very low average price of $3.99, it targets a budget-conscious customer segment. However, with 144 transactions, it shows that there is a significant demand for affordable Fish & Aquatic Supplies products.

vevor store

vevor store had an incredible growth of 607.54% with sales of 565.89. This could be due to a combination of factors such as innovative product features, aggressive marketing strategies, or improved customer experience. With 10 transactions and an average price of $56.59, it managed to make a significant impact on the market during this period.

Summary

The Fish & Aquatic Supplies market on TikTok in the U.S. during the week of 2025/01/12 - 2025/01/18 was characterized by diverse performance among the best-selling stores. Key factors influencing market performance include product quality, pricing strategies, marketing efforts on TikTok, and the ability to adapt to changing consumer preferences. For industry practitioners, it is recommended to focus on improving product quality, finding the right pricing balance, leveraging TikTok's marketing capabilities effectively, and staying attuned to consumer trends to maintain or increase market share.