Introduction

The data presented here focuses on the best-selling stores of food supplements on TikTok in the U.S. during the week of 2025/01/12 - 2025/01/18. The source of this data is Gloda, which provides valuable insights into the performance of various stores in this specific market segment. Understanding this data is crucial for both consumers who are interested in purchasing quality food supplements and for market players looking to gauge their performance and strategize accordingly.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of sales figures, growth trends, and price ranges among the best-selling food supplement stores on TikTok U.S. during the specified week. Some stores experienced significant growth, while others faced declines. The price range also varies widely, from relatively low-priced products to those with higher price tags.

Detailed Analysis

MaryRuth's

MaryRuth's stands out with an impressive sales figure of 634.2万. It witnessed a remarkable growth rate of 285.64%. With an average price of $83.14 and a relatively high number of transactions 7.63万, it seems to have a strong customer base. The high growth rate could potentially be attributed to effective marketing strategies on TikTok, coupled with a product that meets the demands of the consumers in the food supplements market.

Zoyava

Zoyava, on the other hand, had sales of 130.37万 but faced a decline of -4.1%. Despite this, it still managed to have a significant number of transactions 1.85万. The average price of its products is $70.28. The decline in sales could be due to various factors such as increased competition, changes in consumer preferences, or less effective marketing compared to its competitors during this week.

Micro Ingredients

Micro Ingredients had sales of 120.33万 with a growth rate of 27.71%. It had a large number of transactions 3.98万 and an average price of $30.24. The growth could be a result of offering competitive prices and products that are in high demand among consumers looking for affordable yet quality food supplements.

Reus Research

Reus Research had sales of 112.04万 and a growth rate of 23.71%. With 2.8万 transactions and an average price of $39.99, it appears to be steadily growing. This could be due to its unique product offerings or targeted marketing efforts that are resonating with the TikTok audience in the U.S. food supplements market.

Goli Nutrition

Goli Nutrition had sales of 88.48万 but experienced a significant decline of -23.28%. Despite having a relatively high number of transactions 3.88万 and an average price of $22.80, something seems to have affected its performance negatively. It could be due to issues such as product quality concerns, negative reviews, or changes in marketing strategies that did not yield the desired results during this week.

Bella All Natural

Bella All Natural had sales of 81.78万 with an astonishing growth rate of 91.86%. With 1.82万 transactions and an average price of $45.04, it is clearly on an upward trajectory. This could be attributed to new product launches, effective social media campaigns, or simply meeting the emerging needs of consumers in the food supplements market more effectively than its competitors.

BetterAlt

BetterAlt had sales of 74.23万 with a growth rate of 8.95%. With 2.19万 transactions and an average price of $33.86, it is showing a steady growth. Its success might be due to consistent product quality, good customer service, and a marketing approach that is appealing to the TikTok user base in the food supplements market.

Snap Supplements

Snap Supplements had sales of 73.01万 with a growth rate of 44.14%. With 1.68万 transactions and an average price of $43.58, it is experiencing significant growth. This could be because of innovative marketing techniques, unique product features, or a combination of both that are attracting consumers on TikTok.

O Positiv

O Positiv had sales of 64.97万 with a growth rate of 0.29%. With 2.81万 transactions and an average price of $23.15, it is maintaining a relatively stable position. The minimal growth could be due to a well-established customer base that continues to purchase its products, but perhaps lacking in innovative marketing or product enhancements to drive more significant growth.

Triquetra

Triquetra had sales of 58.25万 with a growth rate of 9.43%. With 1.04万 transactions and an average price of $55.76, it is also showing growth. The reasons for its growth could be related to its niche product offerings, targeted marketing towards a specific segment of consumers, or a reputation for high-quality products in the food supplements market.

Summary

The food supplements market on TikTok U.S. during the week of 2025/01/12 - 2025/01/18 was highly dynamic. Key factors influencing the market performance of these best-selling stores include marketing strategies, product quality, price, and the ability to meet consumer demands. For industry practitioners, it is essential to continuously monitor these factors, adapt to changes in consumer preferences, and invest in effective marketing campaigns on TikTok to drive sales and growth. Stores that can offer quality products at competitive prices, while also engaging with their audience through innovative marketing, are likely to succeed in this competitive market.