Introduction

The data presented here focuses on the best-selling swimwear, surfwear & wetsuits stores on TikTok US during the week of 2025/01/12 - 2025/01/18. The source of this data is not clearly specified other than being related to the TikTok US market for these specific product categories. Understanding this data is crucial for both consumers looking for popular swimwear options and for market players aiming to gauge their performance and competition within this niche.

Analysis and Conclusions

Data Overview

The sales figures for the best-selling stores in the swimwear, surfwear & wetsuits category on TikTok US during the week of 2025/01/12 - 2025/01/18 show a diverse range. CUPSHE SHOP leads with 9.61万 in sales, followed by Blooming Jelly US with 8.05万. The growth trends also vary significantly. For instance, Holipick experienced an astonishing 267.86% growth, while Aleumdr Fashion had a decline of 36.64%. The price ranges of the products sold by these stores also differ, with Spaceships LLC having an average product price of $118.00, while Skyline Swim Fashion has an average of $8.11.

Detailed Analysis

CUPSHE SHOP

CUPSHE SHOP had sales of 9.61万 during the week, with a growth rate of 9.1%. It had 2641 transactions, 362 of which were likely repeat customers assuming the relevant data column represents such. The average price of its products was $36.39. The relatively stable growth and high sales volume could be attributed to its established brand presence on TikTok, offering a wide range of swimwear options that appeal to a broad customer base. Its pricing strategy, which seems to strike a balance between affordability and quality, might also be a contributing factor.

Blooming Jelly US

Blooming Jelly US recorded 8.05万 in sales with a significant growth rate of 50.14%. With 2673 transactions and an average product price of $30.13, it appears to be attracting customers with its competitively priced swimwear. The brand might be leveraging TikTok's platform to showcase its trendy designs, which could be driving the high growth rate as consumers are drawn to the latest styles in swimwear.

Holipick

Holipick's remarkable 267.86% growth in sales during the week, reaching 2.58万, is quite eye-catching. With 762 transactions and an average price of $33.92, it could be that the brand recently launched a new line of swimwear that caught the attention of TikTok users. Or perhaps it implemented an effective marketing campaign on the platform, leading to increased visibility and subsequent sales.

Aleumdr Fashion

Aleumdr Fashion, on the other hand, faced a decline of 36.64% with sales of 3.01万. With only 951 transactions and an average price of $31.62, it's possible that the brand's offerings did not resonate as well with consumers during this week. It could be due to factors such as outdated designs, ineffective marketing, or increased competition from other brands.

Summary

The swimwear, surfwear & wetsuits market on TikTok US during the week of 2025/01/12 - 2025/01/18 was highly competitive. Key factors influencing the performance of the best-selling stores included brand presence, pricing strategy, product design, and marketing efforts on the TikTok platform. For industry practitioners, it's essential to focus on these aspects. Brands should continuously update their designs to stay trendy, offer competitive pricing, and implement effective marketing campaigns on TikTok to increase their visibility and drive sales. Additionally, understanding customer preferences through data analysis can help in tailoring product offerings to better meet the demands of the target market.