Introduction

The data presented here focuses on the best-selling makeup stores on TikTok in the US during the week of 2025/01/12 - 2025/01/18. The source of this data is not specified in the given information, but it provides valuable insights into the performance of various makeup stores within this popular social media platform's marketplace. Understanding this data is crucial for both consumers who are interested in the latest makeup trends and for the stores themselves to gauge their market position and make informed business decisions.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of performance among the best-selling makeup stores on TikTok during the specified week. Sales figures vary significantly, with Tarte Cosmetics leading the pack with 74.58万 in sales, while other stores like SACHEU Beauty had 32.6万 in sales. Growth trends also differ widely. For instance, Jeffree Star Cosmetics experienced an astonishing 1247.35% growth, while SACHEU Beauty had a significant decline of -38.72%. Price ranges of the products sold by these stores also vary, from as low as $10.40 Jeffree Star Cosmetics to as high as $37.30 Forever Bloom skincare.

Detailed Analysis

Tarte Cosmetics

Tarte Cosmetics had the highest sales volume of 74.58万 during the week of 2025/01/12 - 2025/01/18. It also showed a healthy growth rate of 9.86%. With an average price of $30.67, it seems to have struck a balance between quality and affordability that appealed to a large number of TikTok users. The store might have had successful marketing campaigns or product launches during this period that contributed to its high sales and growth.

KimChi Chic Beauty

KimChi Chic Beauty had sales of 44.45万, with a slight decline of -0.32%. Despite the small dip in growth, it still maintained a significant market share. Its average price of $15.48 might make its products more accessible to a wider range of consumers. However, it may need to focus on strategies to boost growth in the coming weeks, perhaps through new product introductions or enhanced marketing efforts on TikTok.

uCoolMe Lashes

uCoolMe Lashes had sales of 34.42万 and an impressive growth rate of 22.61%. With an average price of $28.33, its products seem to be in high demand. This could be due to the quality of their lashes or effective marketing on TikTok that targeted the right audience. Continued focus on product innovation and marketing could help it maintain or even increase its growth.

SACHEU Beauty

SACHEU Beauty had a tough week with sales of 32.6万 and a significant decline of -38.72%. The average price of its products was $15.59. The reasons for this decline could be multiple, such as increased competition, ineffective marketing strategies, or issues with product quality or availability. It will need to conduct a thorough analysis to identify the root causes and take corrective actions to turn things around.

MAANGE Beauty Tool

MAANGE Beauty Tool had sales of 26.21万 and a decline of -10.35%. With an average price of $13.39, it may need to consider ways to differentiate its products further or improve its marketing on TikTok to regain growth momentum. Perhaps offering unique features or partnering with popular TikTok influencers could help boost its sales.

LYS Beauty

LYS Beauty had sales of 22.51万 and a decline of -23.79%. Its average price was $24.78. The store might need to reevaluate its product offerings, pricing strategy, or marketing approach on TikTok to reverse the downward trend. Maybe introducing new product lines or running targeted promotional campaigns could attract more customers.

Genius Beauty

Genius Beauty had sales of 22.45万 and an impressive growth rate of 34.85%. With an average price of $27.72, it seems to be on the right track. Its success could be attributed to effective marketing, high-quality products, or a combination of both. Continuing to build on these strengths and exploring new marketing opportunities on TikTok could lead to further growth.

Jeffree Star Cosmetics

Jeffree Star Cosmetics had sales of 21.49万 and an astronomical growth rate of 1247.35%. With an average price of $10.40, it clearly tapped into a large market segment on TikTok. This could be due to a viral marketing campaign, new product launch, or simply a resurgence of interest in the brand. To maintain this growth, it will need to continue to innovate and engage with its TikTok audience effectively.

Forever Bloom skincare

Forever Bloom skincare had sales of 20.92万 and a growth rate of 2.26%. With an average price of $37.30, it targets a more niche market perhaps with higher-end products. To increase its market share, it could consider expanding its product range to include more affordable options or intensifying its marketing efforts on TikTok to reach a wider audience.

SushyGlowCosmetics

SushyGlowCosmetics had sales of 17.08万 and an impressive growth rate of 143.82%. With an average price of $21.65, it has shown great potential. Continued focus on product quality, marketing, and engaging with the TikTok community could help it achieve even higher sales in the future.

Summary

The makeup store market on TikTok in the US during the week of 2025/01/12 - 2025/01/18 was highly dynamic. Key factors influencing market performance included product quality, pricing, marketing strategies, and the ability to engage with the TikTok audience effectively. Stores that experienced significant growth, like Jeffree Star Cosmetics and uCoolMe Lashes, seemed to have capitalized on effective marketing and product appeal. On the other hand, those with declines, such as SACHEU Beauty and LYS Beauty, need to reevaluate their strategies. For industry practitioners, it is recommended to closely monitor TikTok trends, invest in quality products, develop effective marketing campaigns, and engage with influencers to boost sales and maintain a competitive edge in this vibrant marketplace.