Introduction

The data presented here focuses on the best-selling stores in the women's underwear category on TikTok in the U.S. during the week of 01/12 - 01/18, 2025. The source of this data is not specified further than being related to the TikTok U.S. market analytics. This data is significant as it provides valuable insights into consumer preferences and market trends within this specific niche, helping both consumers to make informed choices and market players to strategize their business operations.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of performance among the best-selling stores. Sales figures vary widely, with stores like Hsia-Bras recording 52.82 million in sales, while others such as Snowy Care had 13.93 million. Growth trends also differ significantly. For instance, CAKES body had an impressive growth rate of 82.05%, whereas YIANNA INC experienced a decline of 4.37%. Price ranges are also diverse, with prices per unit ranging from $19.05 at FeelinGirl LLC to $44.60 at SHAPSHE.

Detailed Analysis

Hsia-Bras

Hsia-Bras had the highest sales volume of 52.82 million during the week. It also had a growth rate of 20.12% and sold 2.06 million units. With 88 transactions, 74 of which were likely full-price sales and 366 being some other type of transaction perhaps returns or exchanges, and an average price of $25.64. The relatively high sales could be attributed to its brand recognition, quality of products, or effective marketing strategies on TikTok. The growth might be due to new product launches or successful advertising campaigns during that week.

SHAPSHE

SHAPSHE had sales of 42.02 million, a growth rate of 9.51%, and sold 9420 units. With 41 transactions, 17 of which were full-price sales and 88 being other types of transactions. The average price was $44.60. Its performance could be related to its target market segment that might be willing to pay a higher price for its specialized products. The growth might be a result of word-of-mouth marketing or collaborations with influencers on TikTok.

CAKES body

CAKES body had 27.31 million in sales with a remarkable growth rate of 82.05% and sold 9665 units. With only 5 transactions of each type full-price, other, and an average price of $28.26. The high growth could be due to a viral marketing campaign or a new product that caught the attention of consumers on TikTok. Its relatively lower number of transactions but high growth suggests that it might have had a few very successful sales events or product features that drove up the numbers.

FeelinGirl LLC

FeelinGirl LLC had sales of 25.9 million, a growth rate of 11.05%, and sold 1.36 million units. With 138 transactions, 67 of which were full-price sales and 69 being other types of transactions. The average price was $19.05. Its affordability might be a key factor in its success, attracting a larger customer base. The growth could be due to consistent marketing efforts and positive customer reviews on TikTok.

DreamyFajaNest

DreamyFajaNest had sales of 25.19 million, a growth rate of 51.9%, and sold 1.25 million units. With 16 transactions, 11 of which were full-price sales and 39 being other types of transactions. The average price was $20.08. Its growth could be attributed to unique product designs or effective use of TikTok's features to showcase its products, thereby attracting more customers.

LIRAO UNDERWEAR

LIRAO UNDERWEAR had sales of 22.78 million, but a negative growth rate of -2.66% and sold 8838 units. With 52 transactions, 30 of which were full-price sales and 80 being other types of transactions. The average price was $25.77. The decline in sales could be due to increased competition, changes in consumer preferences, or ineffective marketing strategies during that week.

YIANNA INC

YIANNA INC had sales of 21.89 million, a negative growth rate of -4.37% and sold 5668 units. With 29 transactions, 21 of which were full-price sales and 48 being other types of transactions. The average price was $38.62. The high price point and possible lack of innovation or marketing efforts could be contributing to the decline in sales.

SWEET MAYHEM

SWEET MAYHEM had sales of 18.4 million, a growth rate of 16.91% and sold 9452 units. With 3 transactions, 2 of which were full-price sales and 28 being other types of transactions. The average price was $19.47. Its growth could be due to targeted marketing campaigns towards a specific segment of consumers on TikTok.

shopshapellx

shopshapellx had sales of 16.34 million, a growth rate of 18.14% and sold 4752 units. With 99 transactions, 43 of which were full-price sales and 46 being other types of transactions. The average price was $34.38. Its growth might be a result of effective customer service and positive word-of-mouth on TikTok.

Snowy Care

Snowy Care had sales of 13.93 million, a growth rate of 54.62% and sold 3577 units. With 3 transactions, 3 of which were full-price sales and 32 being other types of transactions. The average price was $38.93. The high growth could be due to a new product launch or a special promotion that caught the attention of consumers on TikTok.

Summary

The women's underwear market on TikTok in the U.S. during the week of 01/12 - 01/18, 2025, was highly dynamic. Key factors influencing market performance included brand recognition, product quality, pricing, marketing strategies, and innovation. Stores with high sales and growth rates like Hsia-Bras and CAKES body seemed to have a combination of these factors working in their favor. For industry practitioners, it is recommended to focus on building strong brand identities, offering quality products at competitive prices, leveraging TikTok's marketing features effectively, and continuously innovating to meet changing consumer preferences.