Introduction

The data presented here focuses on the TikTok U.S. skincare market during the week of 2025/01/12 - 2025/01/18. The source of this data provides valuable insights into the performance of various skincare stores on the platform. Understanding this data is crucial for both consumers, who can make more informed purchasing decisions, and the market as a whole, as it showcases trends and the competitive landscape.

Analysis and Conclusions

Data Overview

The chart data for the best-selling skincare stores on TikTok U.S. in week 02 of 2025 shows a diverse range of sales figures, growth trends, and price points. Some stores have achieved remarkable sales volumes, while others are experiencing significant growth rates. The price range also varies, with different stores offering products at different price levels.

Detailed Analysis

medicube

medicube had an impressive sales volume of 99.54万 with a growth rate of 21%. It had 2.36万 transactions, with an average order value of $42.14. The relatively high growth rate could be attributed to various factors such as effective marketing strategies on TikTok, a strong brand reputation, or the introduction of new and popular skincare products. The average order value suggests that their product mix might include a combination of moderately priced items that are appealing to a wide range of customers.

WNP SKINCARE

WNP SKINCARE recorded sales of 54.23万 with a growth rate of 16.65%. With 1.1万 transactions and an average order value of $49.26, it shows a solid performance. The growth might be due to its targeted marketing towards specific skincare concerns that are popular among TikTok users. The higher average order value could imply that they offer premium skincare products or bundle deals that encourage customers to spend more.

Anua Store US

Anua Store US had sales of 43.8万 with a growth rate of 3.99%. It had 9236 transactions and an average order value of $47.42. The relatively lower growth rate compared to some others could indicate that it may need to revamp its marketing strategies or introduce new product lines to attract more customers. However, the average order value shows that their existing customer base is willing to spend a decent amount on their skincare products.

Terra Lotus

Terra Lotus witnessed an astonishing growth rate of 149.42% with sales of 30.14万. It had 1.52万 transactions and an average order value of $19.81. The high growth rate could be a result of a recent viral marketing campaign on TikTok, making it more visible to a larger audience. The lower average order value might suggest that they offer more budget-friendly skincare options, which could be appealing to price-sensitive customers.

FrenchPharmacy

FrenchPharmacy had sales of 28.46万 with a growth rate of 39.58%. It had 7338 transactions and an average order value of $38.79. The significant growth rate could be due to the popularity of French skincare products in the U.S. market, which they are capitalizing on. Their average order value indicates a balanced product offering in terms of price.

VGO-beauty

VGO-beauty achieved sales of 24.42万 with a growth rate of 54.19%. It had 5290 transactions and an average order value of $46.16. The high growth rate might be attributed to their innovative skincare products that are catching the attention of TikTok users. The average order value shows that they are positioning themselves in the mid to high price range of the skincare market.

Cocomint Beauty

Cocomint Beauty had sales of 20.14万 with a growth rate of 30.09%. It had 9430 transactions and an average order value of $21.36. The growth could be due to its focus on natural and organic skincare products, which are increasingly popular. The lower average order value suggests that they are targeting the more budget-conscious skincare consumers.

The Ordinary Store

The Ordinary Store had sales of 19.79万 with a growth rate of 3.89%. It had 1.45万 transactions and an average order value of $13.63. The relatively low growth rate might require them to explore new marketing channels or product enhancements. The low average order value indicates that they are known for their affordable skincare options.

DRMTLGY Shop

DRMTLGY Shop had sales of 15.59万 with a growth rate of 8.92%. It had 5311 transactions and an average order value of $29.35. The growth could be due to its specialization in certain skincare treatments that are in demand. The average order value places it in the mid-price range of the skincare market.

Fenty Beauty

Fenty Beauty had sales of 15.12万 with a growth rate of 438.44%. It had 4393 transactions and an average order value of $34.43. The extraordinary growth rate could be attributed to the brand's strong presence on TikTok, leveraging the popularity of its founder and its innovative skincare products. The average order value shows that it offers products in the mid to high price range.

Summary

The skincare market on TikTok U.S. during week 02 of 2025 is highly competitive and diverse. Key factors influencing market performance include effective marketing strategies on TikTok, brand reputation, product innovation, and targeting specific customer needs. For industry practitioners, it is recommended to focus on leveraging TikTok's platform for marketing, continuously innovating products to meet changing consumer demands, and understanding the price sensitivity of different customer segments to optimize pricing strategies.