Introduction

The data presented here focuses on the collectible trading cards category within the U.S. TikTok market for the week of 2025/01/12 - 2025/01/18. The source of this data is Gloda, which provides valuable insights into the performance of various stores dealing with collectible trading cards. Understanding this data is crucial for both consumers, who can identify reliable stores, and the market as a whole, as it showcases trends and competition levels.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of performance among the best-selling stores of collectible trading cards on TikTok U.S. during the specified week. There is a significant variation in sales figures, growth trends, and price ranges. For instance, Lost Cards Store stands out with a sales figure of 503.86 and an impressive growth rate of 85.24%, while other stores like Card Boyz have a 0 sales figure and a -100% growth rate, indicating a decline or lack of activity during this period.

Detailed Analysis

Lost Cards Store

Lost Cards Store had a remarkable week with 503.86 in sales and an 85.24% growth rate. It had 10 transactions and a total of 1217 items sold. The average price per item was $50.39, which might suggest that they are dealing with higher-end or more exclusive collectible trading cards. Their success could be attributed to various factors such as a strong brand reputation, effective marketing on TikTok, or a wide selection of sought-after cards.

Abigpieceofandy

Abigpieceofandy had 213 in sales with a 2.9% growth rate. They had 71 transactions and sold 3 items. The average price per item was $3.00. This store's performance might be due to a niche customer base or a particular line of trading cards that they specialize in. However, compared to Lost Cards Store, their growth and sales figures are relatively lower, which could imply room for improvement in areas like marketing or expanding their product range.

Other Stores

Most of the other stores such as Aviator Games TCG Shop, Huy's Hobbies, Card Boyz, Rip'in Hits, Breaking Legends, LLC, Going Twice, PokeVibez Shop, and Papa Joeys Card Shop had 0 sales during the week of 2025/01/12 - 2025/01/18. This could be due to various reasons including lack of visibility on TikTok, not having a competitive product offering, or facing strong competition from the top-performing stores. For example, Card Boyz had a -100% growth rate, which might indicate that they had some issues during this period that led to a complete halt in sales.

Summary

In conclusion, the collectible trading cards industry on TikTok U.S. during the week of 2025/01/12 - 2025/01/18 was dominated by a few key players like Lost Cards Store, while many others struggled to make an impact. Key factors influencing market performance include brand reputation, marketing strategies on TikTok, product variety, and price competitiveness. For industry practitioners, it is recommended to focus on building a strong brand, leveraging TikTok's marketing tools effectively, and constantly updating and diversifying their product offerings to stay competitive in this dynamic market.