Introduction

The data presented here focuses on the Tea & Coffeeware category on TikTok U.S. during the week of 01/12 - 01/18, 2025. The source of this data is Gloda, which provides valuable insights into the performance of various stores within this specific category. Understanding this data is crucial for both consumers who are interested in Tea & Coffeeware products and for the market players looking to gauge their performance and plan their strategies accordingly.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of performance among the best-selling stores in the Tea & Coffeeware category on TikTok U.S. during the specified week. Sales figures vary significantly, with some stores reporting high numbers while others have relatively lower sales. For instance, Kitch Ease had sales of 2.77万, which is quite substantial compared to stores like Autumn Jackpot Shop with sales of 599.8. Growth trends also differ widely. Some stores experienced significant growth, such as ZENS LIFESTYLE with a growth rate of 114.22%, while others faced declines, like LOREMIPSUM SHOP with a -31.99% growth rate. Price ranges also vary, from relatively lower-priced items like those in Hetai life with an average price of $13.91 to higher-priced ones like in Jesses Teahouse with an average price of $72.71.

Detailed Analysis

Kitch Ease

Kitch Ease had the highest sales among the listed stores with 2.77万. It also had a growth rate of 8.04%. This could be attributed to several factors. Perhaps it offers a wide range of Tea & Coffeeware products that appeal to a broad customer base. Its average price of $16.07 might also be considered reasonable by many consumers, making it an attractive option. Additionally, it could have effective marketing strategies on TikTok that are driving traffic and conversions.

XingChen Class Shop

XingChen Class Shop had sales of 6640.58 but a slight decline with a growth rate of -0.71%. The store might need to reevaluate its product offerings or marketing approach. It could be that competitors are offering similar products at more attractive prices or with better marketing campaigns. Its average price of $10.61 might not be generating enough profit margin to sustain growth, or it could be lacking in brand visibility on TikTok compared to other leading stores.

Zulay Kitchen

Zulay Kitchen showed an impressive growth rate of 35.08% with sales of 1959.98. This growth could be due to its focus on specific Tea & Coffeeware products that are currently in high demand. Maybe it has introduced new and innovative products recently that have caught the attention of TikTok users. Its average price of $15.81 seems to be a sweet spot for consumers, balancing affordability and quality.

ZENS LIFESTYLE

ZENS LIFESTYLE had a remarkable growth rate of 114.22% with sales of 1647.52. This could be because it has identified a niche market within the Tea & Coffeeware category. It might be offering unique and high-quality products that are not easily available elsewhere. Its relatively high average price of $37.44 indicates that it is targeting a more discerning customer base who are willing to pay a premium for quality products.

Amzcku-us

Amzcku-us had a growth rate of 93.45% with sales of 1357.03. This significant growth could be attributed to its effective use of TikTok as a marketing channel. It might be running engaging campaigns that are attracting a large number of followers and customers. Its average price of $13.99 is also likely to be a factor, as it is within a reasonable range for many consumers.

ESPRO Coffee

ESPRO Coffee had a decline in sales with a growth rate of -25.81% and sales of 1246.2. This could be due to various reasons. It might be facing tough competition from other stores offering similar coffee-related products. Its relatively high average price of $34.62 could be a deterrent for some consumers. Additionally, its marketing efforts on TikTok might not be as effective as those of its competitors.

LOREMIPSUM SHOP

LOREMIPSUM SHOP had a significant decline with a growth rate of -31.99% and sales of 1013.74. This could be because it has not been able to keep up with the changing trends in the Tea & Coffeeware market. Its relatively high average price of $38.99 might be too expensive for many consumers. It also might need to revamp its marketing strategies on TikTok to increase its brand visibility and attract more customers.

Hetai life

Hetai life had a growth rate of 111.32% with sales of 848.53. This growth could be due to its offering of affordable Tea & Coffeeware products with an average price of $13.91. It might be targeting budget-conscious consumers who are looking for good quality products at a lower price. Its marketing efforts on TikTok might also be focused on reaching this specific customer segment effectively.

Autumn Jackpot Shop

Autumn Jackpot Shop had a significant decline with a growth rate of -45.95% and sales of 599.8. This could be because it has not been able to adapt to the market changes or compete effectively with other stores. Its relatively high average price of $29.99 might not be offering enough value for money compared to its competitors. It also might need to improve its marketing strategies on TikTok to regain its market share.

Jesses Teahouse

Jesses Teahouse had a decline with a growth rate of -28.36% and sales of 509. This could be due to its high average price of $72.71, which might be out of reach for many consumers. It also might need to diversify its product offerings or improve its marketing campaigns on TikTok to attract a wider customer base.

Summary

The Tea & Coffeeware market on TikTok U.S. during the week of 01/12 - 01/18, 2025, showed a diverse range of performance among the best-selling stores. Key factors influencing market performance include product variety, price, and marketing strategies on TikTok. Stores that offered a wide range of products at reasonable prices and had effective marketing campaigns on TikTok tended to perform better. For industry practitioners, it is recommended to continuously monitor market trends, adapt to changing consumer demands, and optimize marketing strategies on TikTok to stay competitive in this dynamic market.