Introduction

The data presented here focuses on the Sports & Outdoor Play category within the TikTok U.S. market for the week of 2025/01/12 - 2025/01/18. The source of this data is Gloda, which provides valuable insights into the performance of various stores in this specific category. Understanding this data is crucial for both consumers who are interested in sports and outdoor play products and for the market players aiming to optimize their strategies.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of sales figures, growth trends, and price ranges among the best-selling stores in the Sports & Outdoor Play category on TikTok U.S. during the specified week. Some stores experienced significant growth, while others faced declines. The price range of the products also varies widely, from as low as $13.99 to as high as $195.99.

Detailed Analysis

Fanttik Collection

Fanttik Collection had a sales figure of 41,100 with a growth rate of 9.73%. It had 355 units sold, with an average price of $115.72. The relatively high growth rate could be attributed to various factors such as effective marketing on TikTok, appealing product features, or meeting the current consumer demand for sports and outdoor play items precisely.

Aosom LLC

Aosom LLC, on the other hand, had a sales figure of 7,213.62 but faced a significant decline of -27.25%. With 50 units sold and an average price of $144.27, the decline might be due to increased competition, changes in consumer preferences, or ineffective marketing strategies during this week.

Costzon

Costzon had a sales figure of 7,051.85 with a growth rate of 7.54%. With 64 units sold and an average price of $110.19, its growth could be a result of offering competitive prices, having a diverse product range, or successful brand promotion on TikTok.

AKEYDIY Jumping Joy

AKEYDIY Jumping Joy witnessed an astonishing growth rate of 704.69% with a sales figure of 6,697.47. With 39 units sold and an average price of $171.73, this remarkable growth could be due to a new and innovative product launch, effective social media campaigns, or tapping into an emerging trend within the sports and outdoor play market.

toyshop top

toyshop top had a sales figure of 5,974.02 but faced a sharp decline of -41.14%. With 299 units sold at an average price of $19.98, the decline might be because of changing consumer tastes, competition from other stores, or issues with product quality or availability.

TokmocOfficial

TokmocOfficial had a sales figure of 5,415.69 with an incredible growth rate of 1018.18%. With 128 units sold and an average price of $42.31, this explosive growth could be attributed to a viral marketing campaign, a unique product offering, or capitalizing on a specific niche within the sports and outdoor play market.

CoCLUB Direct

CoCLUB Direct had a sales figure of 4,899.75 with a growth rate of 28.44%. With 25 units sold and an average price of $195.99, its growth might be due to targeted marketing towards a specific segment of consumers, offering high-quality products, or building a strong brand reputation on TikTok.

Tactical atmosphere

Tactical atmosphere had a sales figure of 4,868.52 with a decline of -17.53%. With 348 units sold at an average price of $13.99, the decline could be because of market saturation, lack of innovation in products, or ineffective advertising on TikTok.

Rengue

Rengue had a sales figure of 4,287.8 with a growth rate of 34.04%. With 22 units sold and an average price of $194.90, its growth could be due to improved product features, better customer service, or successful partnerships within the sports and outdoor play market.

Joyfy-US

Joyfy-US had a sales figure of 4,154.11 with a growth rate of 67.42%. With 134 units sold and an average price of $31.00, its growth might be due to a combination of factors such as offering trendy products, engaging with customers on TikTok, or having a competitive pricing strategy.

Summary

The Sports & Outdoor Play market on TikTok U.S. during the week of 2025/01/12 - 2025/01/18 was highly dynamic. Key factors influencing the market performance of these best-selling stores included pricing strategies, product innovation, marketing effectiveness on TikTok, and the ability to meet changing consumer demands. For industry practitioners, it is recommended to closely monitor these factors, continuously innovate products, optimize marketing campaigns on TikTok, and adapt to the ever-changing consumer preferences to stay competitive in this vibrant market.