Introduction

The data presented here focuses on the outdoor furniture category within the TikTok U.S. market for the week of 2025/01/12 - 2025/01/18. The source of this data provides valuable insights into the performance of various stores selling outdoor furniture. This information is significant for both consumers, who can make more informed purchasing decisions, and the market as a whole, as it reveals trends and competitive landscapes.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of sales figures, growth trends, and price ranges among the best-selling outdoor furniture stores on TikTok U.S. during the specified week. Sales volumes vary significantly from store to store, with some achieving high numbers like Kullavik with 4.19万 in sales, while others like Giantex Home had 2541.88 in sales. Growth rates also differ widely, for instance, PhiVillaUS had an astonishing 7782.39% growth, while Giantex Home had 0% growth. Price ranges span from relatively lower-priced items like those in PINGO HOME with an average price of $100.59 to higher-priced ones like in EROMMY with an average price of $443.99.

Detailed Analysis

Kullavik

Kullavik had a sales volume of 4.19万 during the week. It experienced a growth rate of 2.84%. With 173 total items presumably related to outdoor furniture, 26 of a certain type, 6 of another, and 22 of yet another. The average price of its products was $242.19, and it accounted for 24.19% of a particular metric not clearly defined in the data. The relatively stable growth and decent sales volume might indicate a consistent customer base and effective marketing strategies within the TikTok U.S. market.

Outvihome

Outvihome had a sales volume of 2.44万, with a remarkable growth rate of 193.59%. It had 269 total items, 7 of one type, 3 of another, and 16 of a third type. The average price was $90.61, and it accounted for 14.07% of the relevant metric. The high growth rate could suggest that it has recently gained significant popularity or implemented successful promotional campaigns on TikTok.

vevor store

vevor store had sales of 2.32万 and a growth rate of 28.43%. It had 119 total items, 43 of one type, 9 of another, and 2 of a third type. The average price was $195.28, and it accounted for 13.42% of the metric. Its growth might be attributed to a combination of product quality and effective marketing on the platform.

MyDepot Home

MyDepot Home had a sales volume of 2.08万 and an extremely high growth rate of 244.75%. With 118 total items, 13 of one type, 1 of another, and 4 of a third type. The average price was $175.99, and it accounted for 11.99% of the metric. The significant growth could imply that it has tapped into a new customer segment or improved its product offerings recently.

PhiVillaUS

PhiVillaUS had a sales volume of 1.26万 with a mind-blowing growth rate of 7782.39%. It had 97 total items, 58 of one type, 2 of another, and 0 of a third type. The average price was $130.01, and it accounted for 7.28% of the metric. Such an extraordinary growth rate might be due to a viral marketing campaign or a unique product offering that caught the attention of TikTok users.

EROMMY

EROMMY had sales of 6659.85 and a growth rate of 663.01%. It had 15 total items, 47 of one type, 2 of another, and 2 of a third type. The average price was $443.99, and it accounted for 3.85% of the metric. The high price point might target a niche market segment, and the growth could be due to effective targeting of that specific audience on TikTok.

Grandpatio

Grandpatio had sales of 6506.24 and a growth rate of 145.23%. It had 28 total items, 85 of one type, 4 of another, and 4 of a third type. The average price was $232.37, and it accounted for 3.76% of the metric. The growth might be a result of consistent product quality and building a loyal customer base on TikTok.

YODOLLAOfficial

YODOLLAOfficial had sales of 6411.35 and a growth rate of 278.81%. It had 20 total items, 41 of one type, 6 of another, and 2 of a third type. The average price was $320.57, and it accounted for 3.7% of the metric. The growth could be attributed to innovative marketing strategies or unique product features that appealed to TikTok users.

Giantex Home

Giantex Home had sales of 2541.88 with 0% growth. It had 22 total items, 9 of one type, 1 of another, and 0 of a third type. The average price was $115.54, and it accounted for 1.47% of the metric. The lack of growth might indicate a need for new marketing approaches or product enhancements to stay competitive on TikTok.

PINGO HOME

PINGO HOME had sales of 2212.98 and a growth rate of 176.54%. It had 22 total items, 11 of one type, 2 of another, and 0 of a third type. The average price was $100.59, and it accounted for 1.28% of the metric. The growth could be due to effective use of TikTok's marketing features to reach a wider audience.

Summary

The outdoor furniture market on TikTok U.S. during the week of 2025/01/12 - 2025/01/18 was highly dynamic. Key factors influencing market performance include product quality, pricing strategies, and effective marketing on the TikTok platform. Stores with high growth rates like PhiVillaUS and MyDepot Home seem to have capitalized on unique selling points or successful marketing campaigns. For industry practitioners, it is recommended to focus on product innovation, understanding customer needs, and leveraging TikTok's marketing tools to drive sales and growth. Additionally, monitoring competitors' strategies and adapting accordingly can help maintain a competitive edge in this vibrant market.