Introduction

The data presented here focuses on the DIY category within the TikTok US market for the week spanning from 01/12/2025 to 01/18/2025. The source of this data is Gloda, which provides valuable insights into the performance of various stores in the DIY segment. Understanding this data is crucial for both consumers, who can identify popular stores for their DIY needs, and the market as a whole, as it reveals trends and patterns that can impact business strategies.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of sales figures, growth trends, and price ranges among the best-selling DIY stores on TikTok US during the specified week. Sales volumes vary significantly, with some stores like FelizVibes Shop recording 1.75万 in sales, while others such as Su.CrystalsRose had 1.11万. Growth trends also differ widely, from a remarkable 88.3% growth seen in McKeanAndCo to a significant decline of -18.09% in Bling US.

Price ranges are equally diverse, with products in stores like AKEYDIY Jumping Joy having an average price of $170.33, while those in Su.Crystals are priced at an average of $8.44. This variety in data points indicates a complex and dynamic DIY market on TikTok US.

Detailed Analysis

FelizVibes Shop

FelizVibes Shop had a strong performance with 1.75万 in sales and a growth rate of 15.59%. With 273 transactions and an average price of $64.05, it seems to have struck a good balance between volume and price. The relatively high number of transactions could suggest a wide customer base and popular products. The growth might be attributed to effective marketing strategies on TikTok, perhaps through engaging DIY tutorials or product showcases that attracted more customers.

AKEYDIY Jumping Joy

AKEYDIY Jumping Joy, on the other hand, faced a decline with a -5.16% growth rate despite having 1.62万 in sales. With 95 transactions and an average price of $170.33, the higher price point might be a factor affecting its growth. It's possible that the market is more receptive to lower-priced DIY products during this week, or perhaps competitors offering similar products at more competitive prices have impacted its sales.

McKeanAndCo

McKeanAndCo stands out with an astonishing 88.3% growth rate and 1.52万 in sales. With 264 transactions and an average price of $57.64, it appears to have capitalized on a particular trend or marketing approach. Maybe they introduced a new and innovative DIY product line that caught the attention of TikTok users, leading to increased sales and growth.

Summary

The DIY market on TikTok US during week 02 of 2025 is highly competitive and dynamic. Key factors influencing market performance include pricing, marketing strategies on TikTok, and the ability to offer unique and innovative DIY products. For industry practitioners, it's essential to closely monitor these trends. Stores should focus on finding the right price point that balances profitability and affordability for customers. They should also invest in creative marketing campaigns on TikTok, such as engaging tutorials and product demonstrations, to attract more customers and drive growth. Additionally, continuously innovating and introducing new DIY products can help maintain a competitive edge in this bustling market.