Introduction

The data presented here pertains to the Silver Week period of 2025, specifically from 01/12 to 01/18. The source of this data is related to the TikTok US market, which has become a significant platform for various businesses. Understanding the performance of the best-selling stores during this time frame is crucial as it provides insights into consumer preferences, market trends, and the overall competitiveness of the e-commerce landscape on TikTok.

Analysis and Conclusions

Data Overview

During the Silver Week of 2025 on TikTok US, we observed a diverse range of performance among the best-selling stores. The sales figures varied significantly, with some stores achieving high numbers while others had relatively lower sales. For instance, Wang Shuo Fashion Jewelry had sales of 22,400, while YIFAN.US.SHOP had sales of 5,622.33. The growth trends also differed, with Jeulia Jewelry showing an astonishing growth rate of 226.37%, while Juventus jewelry factory had a growth rate of 11.28%.

The price ranges of the products offered by these stores were also diverse. Stores like Effinny had an average product price of $79.33, while YIFAN.US.SHOP had an average price of $165.36. This indicates that different price points were catering to various segments of the consumer market on TikTok during Silver Week.

Detailed Analysis

Wang Shuo Fashion Jewelry

Wang Shuo Fashion Jewelry had sales of 22,400 during Silver Week 2025. With a growth rate of 25.14%, it demonstrated a healthy performance. The store had a significant number of transactions, with 1,983 in total. The average price of its products was $11.30. The relatively lower price point might have contributed to its popularity, attracting a larger number of customers who were perhaps looking for affordable fashion jewelry options on TikTok.

Effinny

Effinny had sales of 20,900 and a remarkable growth rate of 31.95%. It had 263 transactions in total. The average price of its products was $79.33, which is relatively higher compared to some other stores. This suggests that Effinny might be targeting a more niche market of consumers who are willing to spend more on high-quality or luxury items. The high growth rate could indicate effective marketing strategies or a unique product offering that appealed to TikTok users during Silver Week.

Jeulia Jewelry

Jeulia Jewelry had a sales figure of 6,435.26, but what stands out is its extraordinary growth rate of 226.37%. With 60 transactions, it seems to have had a significant impact during Silver Week. The average price of its products was $107.25, which is on the higher side. This could imply that Jeulia Jewelry managed to capture the attention of a specific group of consumers who were interested in premium jewelry and were influenced by its presence on TikTok. Perhaps its marketing campaigns or product designs were particularly appealing to this segment of the market.

Summary

Overall, the TikTok US market during Silver Week 2025 showed a vibrant and diverse e-commerce landscape among the best-selling stores. Key factors influencing the market performance included product pricing, which determined the target consumer segment, and growth rates that reflected the effectiveness of marketing and product appeal. For industry practitioners, it is essential to understand these factors. Stores with lower-priced products like Wang Shuo Fashion Jewelry can focus on volume sales and reaching a broader customer base. On the other hand, those with higher-priced items like Effinny and Jeulia Jewelry need to emphasize their unique selling propositions and target niche markets more effectively. Additionally, leveraging TikTok's platform features for marketing and engaging with users can further enhance the performance of these stores in the highly competitive US e-commerce market.