Introduction

The data presented here focuses on the best-selling stores in the Video & Music category on TikTok US during the week of 2025/01/12 - 2025/01/18. The source of this data is not clearly specified other than being related to the TikTok US market analytics for this particular category and time period. Understanding this data is crucial as it provides valuable insights into consumer preferences, market trends, and the performance of different stores within the Video & Music niche on TikTok.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of sales figures, growth trends, and price ranges among the best-selling stores in the Video & Music category on TikTok US during the specified week. Sales figures vary significantly from store to store, with some achieving high numbers like KPOP EXCHANGE with sales of 3000.76, while others have relatively lower sales such as Rollin’ Records with 694.39. Growth trends also differ widely, with Ultra Savings showing an impressive growth rate of 144.47% and Poke Packs & Pulls experiencing a decline of -36.39%. Price ranges are equally diverse, from relatively affordable options like WhosAUX with an average price of $24.28 to higher-priced items like Poke Packs & Pulls with an average price of $563.95.

Detailed Analysis

KPOP EXCHANGE

KPOP EXCHANGE had the highest sales figure of 3000.76 during the week. It also showed a growth rate of 66.15%. With 122 transactions and 123 views, it seems to have a good balance between visibility and actual sales. The average price of its products is $24.60. The high sales could be attributed to the popularity of K-pop culture in the US, which has a large and dedicated fan base. Fans are likely to purchase related products from a store that offers a wide variety of K-pop items, as KPOP EXCHANGE seems to do.

Mostly K-pop

Mostly K-pop had sales of 2372.48 and a growth rate of 9.95%. It had 123 views and 270 transactions, indicating a higher number of transactions compared to KPOP EXCHANGE but a slightly lower growth rate. The average price of its products is $19.29. The store's focus on K-pop products likely attracts the same target audience as KPOP EXCHANGE, but perhaps its product offerings or marketing strategies are slightly different, resulting in the observed differences in sales and growth.

Collectors' Choice Music

Collectors' Choice Music had sales of 1879.11 and a growth rate of 29.33%. It had 84 transactions and 720 views, suggesting that it has a relatively high visibility but a lower number of actual transactions compared to some of the other stores. The average price of its products is $22.37. The store's name implies a focus on collectible music items, which may appeal to a niche market of music collectors. The growth could be due to an increasing interest in collecting music-related items, either physical or digital, among a certain segment of the TikTok user base.

Rock Paper Scissors K-Pop

Rock Paper Scissors K-Pop had sales of 1770.97 and an extremely high growth rate of 89.93%. It had 87 transactions and 219 views. The average price of its products is $20.36. The combination of K-pop and the unique name of the store might have caught the attention of TikTok users, leading to a significant increase in sales. It could also be that they have introduced new and trendy K-pop products during this week that appealed to a wide range of customers.

Poke Packs & Pulls

Poke Packs & Pulls had sales of 1691.85 but a significant decline of -36.39%. It had only 3 transactions and 2 views, which is quite low compared to other stores. The average price of its products is $563.95. The high price point could be a major factor contributing to the low sales and decline. It's possible that the products offered by this store are too expensive for the average TikTok user in the Video & Music category, or perhaps there was a lack of effective marketing to justify the high price.

WhosAUX

WhosAUX had sales of 1359.44 and a growth rate of 51.62%. It had 56 transactions and 1 view. The average price of its products is $24.28. Despite having only one view, it managed to achieve a relatively high number of transactions and good sales growth. This could imply that the store has a very targeted marketing approach that reaches the right customers who are likely to make a purchase, even with limited overall visibility.

Ultra Savings

Ultra Savings had sales of 1236.69 and an astonishing growth rate of 144.47%. It had 31 transactions and 18 views. The average price of its products is $39.89. The high growth rate could be due to offering products at a more affordable price compared to some competitors, while still maintaining quality. This might have attracted more customers during the week, especially those looking for good deals in the Video & Music category on TikTok.

Book & Mortar

Book & Mortar had sales of 861 and a growth rate of 19.75%. It had 35 transactions and 676 views. The average price of its products is $24.60. The store seems to have a relatively high visibility with a large number of views, but the number of transactions is not as high as some other stores. It could be that the products offered are not as appealing or unique as those of its competitors, or perhaps the marketing and conversion strategies need improvement.

Cold collector

Cold collector had sales of 794.97 with a growth rate of 0%. It had 3 transactions and 6 views. The average price of its products is $264.99. The lack of growth could indicate that the store's offerings and marketing strategies have remained static, not adapting to the changing preferences of the TikTok user base in the Video & Music category. The high price point might also be a deterrent to potential customers.

Rollin’ Records

Rollin’ Records had sales of 694.39 and a significant decline of -56.57%. It had 22 transactions and 103 views. The average price of its products is $31.56. The decline in sales could be due to various factors such as increased competition from other stores, a lack of innovation in product offerings, or ineffective marketing strategies. The store may need to reevaluate its approach to stay competitive in the TikTok US Video & Music market.

Summary

In conclusion, the Video & Music category on TikTok US during the week of 2025/01/12 - 2025/01/18 showed a diverse and dynamic market for best-selling stores. Key factors influencing market performance include product popularity such as K-pop related items, price point, marketing strategies, and the ability to adapt to changing consumer preferences. For industry practitioners, it is recommended to focus on understanding the target audience's preferences, offering a diverse range of products at competitive prices, and implementing effective marketing strategies to increase visibility and drive sales. Stores should also continuously monitor and adapt to market trends to stay ahead in this competitive environment.