Introduction

The data presented here is sourced from TikTok's analytics for the week of 2025/01/12 - 2025/01/18, focusing on the Menswear & Underwear category. This data is of significant importance as it provides insights into consumer preferences and market trends within the US market. It allows both consumers to stay updated on popular items and industry practitioners to strategize their marketing and production efforts accordingly.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of menswear and underwear products with varying sales figures, growth trends, and price ranges. From sweatshirts to coats, gloves to tracksuits, the variety is quite extensive. The growth rates, as indicated by the GMV QoQ Gross Merchandise Volume Quarter-on-Quarter figures, also vary significantly, with some products experiencing extremely high growth percentages.

Detailed Analysis

Vintage 90s All Team Football Sweatshirt, 1960s Cowboy Game Day Shirt, etc.

The Vintage 90s All Team Football Sweatshirt and related items had a sold count of 1510 and a GMV of 3.86万. With a remarkable GMV QoQ growth of 484.93%, these products clearly struck a chord with consumers. The nostalgic appeal of vintage sports and cowboy-themed apparel might be driving this high demand, especially among football fans and those with an affinity for retro styles.

Men's Solid Button Front Lapel Neck Midi Length Coat

The Men's Solid Button Front Lapel Neck Midi Length Coat had a sold count of 2336 and a GMV of 3.31万, with a GMV QoQ growth of 235.2%. This coat's regular fit and suitability for fall and winter daily wear likely contributed to its popularity. As the season demands warm and stylish outerwear, consumers may have been drawn to its classic design and practicality.

Embroidered College Crewneck Sweatshirts

The Embroidered College Crewneck Sweatshirts had a sold count of 685 and a GMV of 2.36万, with a GMV QoQ growth of 184.38%. The college-themed embroidery could be a major factor in its appeal, targeting students and alumni who want to show their school spirit. Additionally, sweatshirts are always a popular choice for casual wear, especially during cooler months.

1 Piece Warm Winter Gloves Touch Screen Riding Motorcycle Sliding Waterproof Sports Gloves With Fleece

These gloves had a sold count of 2788 and a GMV of 2721.2, with a GMV QoQ growth of 143.57%. Their functionality, being warm, touch-screen compatible, and waterproof, makes them ideal for winter sports and motorcycle riding. The high sold count indicates a strong demand for practical winter accessories during the cold season.

Men's Letter Print Round Neck Tee

The Men's Letter Print Round Neck Tee had a sold count of 380 and a GMV of 1.02万, with a GMV QoQ growth of 127.34%. The street fashion style and slogan prints on these tees appeal to a younger demographic looking for trendy and casual summer wear. They also make for a great Valentine's Day gift option, as indicated in the product description.

Men's Solid Tracksuit Set

The Men's Solid Tracksuit Set had a sold count of 923 and a GMV of 1.79万, with a GMV QoQ growth of 121.88%. Tracksuits are a popular choice for casual summer outings, offering comfort and a sporty look. The combination of different pieces in the set, such as the hooded jacket, tee, and leggings, provides versatility in styling.

Men's "faith Over Fear" Slogan Print Drawstring Hoodie

The Men's "faith Over Fear" Slogan Print Drawstring Hoodie had a sold count of 1553 and a GMV of 1.68万, with a GMV QoQ growth of 119.26%. The slogan print adds a motivational and trendy element to the hoodie, making it appealing for fall and winter daily wear. Its regular fit and pocket design also contribute to its practicality.

3-Pack Alimens&Gentle Mens Dress Shirts

The 3-Pack Alimens&Gentle Mens Dress Shirts had a sold count of 1133 and a GMV of 4.16万, with a GMV QoQ growth of 111.99%. The long sleeve collared design and the variety within the 3-pack make these dress shirts a practical and cost-effective choice for formal occasions such as weddings and dates.

PacSun Men's Medium Indigo Extreme Baggy Jeans

The PacSun Men's Medium Indigo Extreme Baggy Jeans had a sold count of 322 and a GMV of 1.31万, with a GMV QoQ growth of 102.24%. The baggy jeans style, which has seen a resurgence in popularity, along with the PacSun brand name, likely attracted consumers looking for a trendy and casual denim option.

Men's Floral Print Button Zipper Jacket

The Men's Floral Print Button Zipper Jacket had a sold count of 821 and a GMV of 9152.28, with a GMV QoQ growth of 98.3%. The floral print adds a unique and stylish touch to the jacket, making it suitable for fall and winter daily wear. It offers a balance between a classic collared outerwear look and a more contemporary floral design.

Summary

The menswear and underwear industry on TikTok US, as evidenced by the data from the week of 2025/01/12 - 2025/01/18, is highly dynamic. Key factors influencing market performance include product design such as vintage themes, college embroideries, slogan prints, functionality like touch-screen gloves, and brand reputation e.g., PacSun. Seasonal demands also play a crucial role, with warm outerwear being popular in winter and casual summer wear in the warmer months. For industry practitioners, it would be advisable to focus on these key factors when developing new products or marketing existing ones. Understanding consumer preferences and staying ahead of trends will be essential for continued success in this competitive market.