Introduction

The data presented here is sourced from the TikTok US market for the week of 2025/01/12 - 2025/01/18, focusing on the collectibles category. This data is crucial as it provides insights into the consumer preferences and market trends within the collectibles segment on TikTok, which can be valuable for both consumers looking for popular items and businesses aiming to understand the market dynamics better.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of collectibles with varying sales figures, growth trends, and price ranges. For instance, the sold count varies from as low as 280 for the “BUILD A BOX” OF ARTICULATING FIGURINES to as high as 972 for The Amish Ways - Survival Secrets That Will Forever Change Your Life. The GMV Gross Merchandise Volume also shows significant differences, with some products like Ten Jersey Boy PYT - Sports Trading Card reaching a GMV of 4.24万, while others like Fusion Strike: Pokémon Booster Pack have a GMV of 6894.75. The growth rates, represented by GMV QoQ Quarter on Quarter, are also quite diverse, ranging from 114.43% for AskTroosh 1B HOGO 4 Card Multisport Sports Card Break to 173.2% for Pokémon Trade Pack - Collectible Cards Bundle.

Detailed Analysis

Pokémon Trade Pack - Collectible Cards Bundle

This product had a sold count of 735 and a GMV of 1.03万 with an impressive GMV QoQ growth rate of 173.2%. The high growth rate could be attributed to the ever-popular Pokémon franchise. Fans of the series are always on the lookout for new collectible card bundles, and this particular pack seems to have caught their attention. The relatively reasonable price point, combined with the allure of potentially getting rare cards, might have driven the sales up.

Mixed NFL memorabilia PYD

With a sold count of 745 and a GMV of 2.09万 and a GMV QoQ growth rate of 150%, the Mixed NFL memorabilia PYD is another standout. The popularity of NFL in the US is a significant factor here. Sports enthusiasts are likely to be drawn to collectibles related to their favorite teams or players. The product might have been marketed effectively on TikTok, reaching a wide audience of football fans, thereby boosting its sales.

“BUILD A BOX” OF ARTICULATING FIGURINES, BONUS MONEY IN EVERY BOX! BOXES START AT $20 LIVE BUILD ONLY

This product had a sold count of 280 and a GMV of 1.12万 with a GMV QoQ growth rate of 148.12%. The unique selling proposition of being able to build your own box of figurines along with the bonus money in each box might have attracted customers. However, the relatively lower sold count compared to some others could be due to the higher starting price of $20 per box, which might have deterred some potential buyers.

Summary

The collectibles industry on TikTok US during the week of 2025/01/12 - 2025/01/18 showed a vibrant picture. Key factors influencing the market performance include the popularity of the brand or franchise like Pokémon and NFL, the uniqueness of the product offering such as the build-your-own-box concept, and the effective marketing on TikTok. For industry practitioners, it is recommended to focus on leveraging popular franchises, creating unique product features, and making the most of the TikTok platform for marketing. This could involve partnering with influencers, creating engaging content related to the collectibles, and targeting the right audience segments based on their interests in specific types of collectibles.