Introduction

The data presented here focuses on the household appliances category within the TikTok U.S. market for the week of 01/12 - 01/18 2025. The source of this data provides valuable insights into the performance of various household appliances, which is significant for both consumers looking for popular and efficient products and for market players aiming to understand the trends and competition.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of household appliances with varying sales figures, growth trends, and price ranges. From air purifiers to electric spin scrubbers, a wide array of products have shown significant growth during this week.

Detailed Analysis

MORENTO MR1800 Air Purifiers

The MORENTO MR1800 Air Purifiers witnessed a remarkable growth with a GMV QoQ of 276.52%. With its HEPA filters suitable for various environments like bedrooms and offices, and its effectiveness against pets, allergies, dust, and viruses, it's no wonder it has seen such high sales of 2340 units. The demand for clean air solutions, especially in indoor spaces, likely contributed to its success.

Ninja Sizzle Smokeless Indoor Grill & Griddle

The Ninja Sizzle Smokeless Indoor Grill & Griddle had a GMV QoQ of 225.29% and sold 1856 units. Its ability to provide a smokeless grilling experience indoors, along with its brand reputation, might have attracted consumers who want to enjoy grilled food without the hassle of outdoor grilling or dealing with smoke indoors.

Voweek Electric Spin Scrubber

The Voweek Electric Spin Scrubber with 4 Replaceable Brush Heads sold 5094 units and had a GMV QoQ of 216.09%. Its versatility in handling different cleaning scenarios, along with the option of holiday bundles, could have been factors that drove its sales. Consumers are likely drawn to its convenience for various household cleaning tasks.

Sissty Rechargeable Fabric Shaver

The Sissty Rechargeable Fabric Shaver sold 6111 units and had a GMV QoQ of 150.44%. With its 2 Replaceable Stainless Stell 6-Leaf Blades, 3-Speed and LED Display, it offers an effective solution for removing lint, pills, and fuzz from clothes. The need to keep clothing in good condition and looking new likely led to its popularity.

Zulay Kitchen Powerful Milk Frother

The Zulay Kitchen Powerful Milk Frother sold 3798 units and had a GMV QoQ of 145.63%. Its ability to quickly mix drinks like coffee, lattes, cappuccinos, and matcha, along with its stand for convenience, made it an attractive option for consumers who enjoy making their own specialty drinks at home.

Electric Spin Scrubber 2025 New Cordless

The 2025 New Cordless Voice Prompt Cleaning Brush sold 692 units and had a GMV QoQ of 140.83%. Despite its relatively lower sales compared to some others, its features like replaceable brush heads, adjustable speeds, and adjustable extension long handle for different cleaning areas such as bathrooms, bathtubs, floor tiles, and cars, show its potential for those specific cleaning needs.

Handheld Wireless Vacuum Cleaner

The Handheld Wireless Vacuum Cleaner sold 897 units and had a GMV QoQ of 128.23%. Its powerful suction for home, car, and desktop cleaning, along with its use as a car detailing accessory and potential as a fall gift, contributed to its growth. Consumers appreciate the convenience of a wireless vacuum for quick cleanups.

Dreo Space Heaters

The Dreo Space Heaters sold 1320 units and had a GMV QoQ of 113.48%. With features like a thermostat, 1-12H timer, Eco Mode and Fan Mode, and its 1500W PTC Ceramic Fast Safety Energy Efficient design, it's an appealing option for indoor heating in offices and bedrooms. The need for efficient and adjustable heating solutions during the relevant season likely boosted its sales.

Schenley 7-in-1 Steam Mop

The Schenley 7-in-1 Steam Mop sold 537 units and had a GMV QoQ of 109.06%. Its dual-rod design with a detachable handheld steamer and multi-purpose accessories make it suitable for various cleaning tasks on walls, grouts, floors, and tiles. Consumers looking for a comprehensive steam cleaning solution may have been attracted to it.

Juicer Machine

The Juicer Machine sold 554 units and had a GMV QoQ of 105.98%. With its 800W power, wide chute for whole fruits, 2 speed settings, easy cleanability, and anti-drip function, it offers a convenient way to make fresh juices at home. The growing interest in healthy eating and making homemade beverages could have driven its sales.

Summary

The household appliances industry on TikTok U.S. during the week of 01/12 - 01/18 2025 exhibited a vibrant picture. Key factors influencing market performance include product features that address specific consumer needs such as clean air, convenient cooking, effective cleaning, and energy-efficient heating. Pricing also plays a role, as products that offer good value for money tend to perform well. For industry practitioners, it's recommended to focus on product innovation, highlighting unique features that set their products apart. Additionally, leveraging TikTok's platform for effective marketing and engaging with consumers through demonstrations and tutorials can further boost product visibility and sales.