Introduction

The data presented here is sourced from the TikTok U.S. market for the week of 2025/01/12 - 2025/01/18, focusing on the Womenswear & Underwear category. This data is of great significance as it provides valuable insights into the consumer preferences and market trends within this specific segment. It allows both consumers to stay updated on the popular choices and industry practitioners to strategize their marketing and production efforts accordingly.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of products within the Womenswear & Underwear category. We can observe significant growth trends across various items. The sold count and GMV Gross Merchandise Volume figures vary widely, indicating different levels of popularity and market penetration. For instance, some products have witnessed astonishing growth rates in GMV, such as the 【Plus Size】 Butterfly/feather Print Ruched Split Hem Tunic Dress with a GMV growth rate of 420.77%, while others like the Women's Moon Print Pocket Zip Up Hoodie have a growth rate of 154.36% in GMV. The price ranges of these products also differ, which likely contributes to the varying sales volumes and growth patterns.

Detailed Analysis

【Plus Size】 Butterfly/feather Print Ruched Split Hem Tunic Dress

This dress has shown remarkable performance with a sold count of 1993 and a staggering GMV growth rate of 420.77%. Its Valentine's Day-themed design along with features like the batwing sleeve and V-neck might be attracting consumers. It could be that the combination of a trendy print and a flattering silhouette for plus-size women has made it a popular choice, especially considering it's suitable for summer and various occasions like beach holidays and homecomings.

OEAK Womens Seamless Bra

The OEAK Womens Seamless Bra has a sold count of 2663 and a GMV growth rate of 358.85%. Its no-underwire, comfort push-up design along with being buttery soft and having full coverage makes it an appealing option for everyday wear. The seamless feature might also contribute to its popularity, especially for those seeking a more comfortable and discreet undergarment option for sports or daily activities.

Women's Letter Print Drop Shoulder Half Zip Hoodie

With a sold count of 1010 and a GMV growth rate of 313.36%, this hoodie's fashion casual style with a letter print and drop shoulder design seems to be catching on. Its suitability for daily and holiday outdoor wear during fall and winter might be driving its sales. Consumers likely appreciate the combination of style and functionality for the colder months.

Women's Floral Print Contrast Lace Split Thigh Cami Nightdress

This nightdress has a sold count of 3195 and a GMV growth rate of 273.77%. The floral print, contrast lace, and split thigh design along with being adjustable and backless make it an alluring option for sleepwear. Women might be drawn to its soft and comfortable feel, as well as the stylish details that add a touch of elegance to their nighttime attire.

Summary

Overall, the Womenswear & Underwear industry on TikTok U.S. during this week in 2025 is experiencing vibrant growth. Key factors influencing market performance include trendy designs, comfort features, and suitability for specific occasions or seasons. For industry practitioners, it would be advisable to focus on creating products that combine style and comfort, leveraging popular prints and designs, and targeting specific consumer needs based on the time of year. For example, offering more plus-size options with flattering silhouettes for summer wear and comfortable undergarments for daily activities. By staying attuned to these trends, businesses can better position themselves to capture the growing market share within this dynamic category.