Introduction

The data we are analyzing today comes from the TikTok US market for the week of 01/12 - 01/18, 2025, specifically focusing on the Computers & Office Equipment category. This data provides valuable insights into the sales performance and growth trends of various products within this category, which is of great significance to both consumers and the market. For consumers, it helps them identify popular and trending products. For the market, it reveals the dynamics of demand and potential areas for further development.

Analysis and Conclusions

Data Overview

The chart data presents a diverse range of products within the Computers & Office Equipment category. We can observe significant differences in sales counts, growth trends, and price ranges. Some products have experienced remarkable growth in a short period, while others have maintained a steady but notable performance.

Detailed Analysis

Bling Hair 6x4 Glueless Deep Wave Lace Wig

The Bling Hair 6x4 Glueless Deep Wave Lace Wig had a sold count of 694 and a GMV Gross Merchandise Volume of 3.47万. It showed an impressive growth rate of 240.2% GMV qoq. The popularity of this wig could be attributed to its Brazilian Human Hair quality, ready-to-wear feature, and the trendy deep wave style. Consumers might be attracted to its appearance and convenience, making it a sought-after item in the Computers & Office Equipment category, perhaps as an accessory for online meetings or content creation.

Nicpro 6 Pack Art Mechanical Pencil Set

The Nicpro 6 Pack Art Mechanical Pencil Set had a sold count of 1033 and a GMV of 1.28万 with a growth rate of 182.21%. This set, which includes different lead sizes and colors, is likely popular among artists and students. The variety of options it offers, such as 0.5 mm, 0.7 mm, 0.9 mm, and 2mm leads, along with the 20 tube lead refills case, makes it a practical and appealing choice for those engaged in sketching and drawing, thus driving its sales growth.

Dual Tip Art Marker Set

The Dual Tip Art Marker Set had a sold count of 1529 and a GMV of 1.6万, with a growth rate of 163.68%. Its appeal lies in the wide range of colors 122436486080168 Colors it offers, making it suitable for various art projects like drawing, card making, and sketching. The dual tip feature also provides added versatility, allowing artists to create different effects, which contributes to its popularity and growth in the market.

NadyType Ultra-Clear Typing Stickers for Long Nails

The NadyType Ultra-Clear Typing Stickers for Long Nails had a sold count of 416 and a GMV of 8170.76 with a growth rate of 144.72%. These stickers are essential for those with long nails who need to type on desktop or laptop keyboards. Their fully transparent and bubble sticker design, along with the nano-glue adhesive, ensures a seamless typing experience, which is why they have gained popularity among a specific niche of consumers.

Acrylic Brush Marker Pen

The Acrylic Brush Marker Pen had a sold count of 822 and a GMV of 3.26万 with a growth rate of 130.95%. Its waterproof feature and soft brush nib make it suitable for various surfaces like glass, stone, wood, plastic, and paper. This versatility in application, along with its use as an art paint marking set for coloring and other artistic activities, has led to its growth in sales.

Diabetes Food List & Meal Planner

The Diabetes Food List & Meal Planner had a sold count of 1405 and a GMV of 2.2万 with a growth rate of 127.73%. In an era where health consciousness is on the rise, this product provides valuable information about low GI foods, calories, glycemic index, and vitamin charts. It is likely popular among those with diabetes or those who are health-conscious and want to manage their diet better, thus contributing to its growth in the Computers & Office Equipment category, perhaps as a digital or printed resource for office use.

Minimalist Press Type Quick Drying Carbon Pen

The Minimalist Press Type Quick Drying Carbon Pen had a sold count of 1140 and a GMV of 3970.44 with a growth rate of 120.88%. Its 5-count option, along with its use as a journaling pen, office accessory, and as a gift for women, has made it appealing. The quick-drying feature is also a plus, especially for those who need to write quickly without smudging, which has contributed to its growth in the market.

130PCS Funny Saying Sticker Pack

The 130PCS Funny Saying Sticker Pack had a sold count of 3235 and a GMV of 4.85万 with a growth rate of 106.91%. The snarky, sarcastic, and bold humor of these vinyl waterproof meme stickers makes them popular for personalizing laptops, computers, water bottles, iPads, and phones. Their ability to add a touch of humor and personality to various items has led to their high sales count and growth in the market.

Scratch Off Love Coupon

The Scratch Off Love Coupon had a sold count of 613 and a GMV of 2114.85 with a growth rate of 101.6%. These coupons, available in different counts like 5 Counts/10/20pcs, offer summer romantic date ideas for couples and are used for DIY romantic scratch off cards for spring weddings and anniversaries. Their romantic and interactive nature has made them popular among couples, driving their sales growth.

OF PRANK Envelope with FAKE $500 Receipt and Letter

The OF PRANK Envelope with FAKE $500 Receipt and Letter had a sold count of 746 and a GMV of 4713.17 with a growth rate of 92.1%. This novelty item is likely used for pranks or as a fun addition to parties or gatherings. Its unique concept of including a fake receipt and letter has attracted consumers looking for something different and entertaining, leading to its growth in the market.

Summary

Overall, the Computers & Office Equipment category on TikTok US during the week of 01/12 - 01/18, 2025, showed vibrant growth trends. Key factors influencing the market performance include product quality, versatility, and the ability to meet specific consumer needs such as art supplies for artists, practical accessories for those with long nails, and health-related resources for the health-conscious. For industry practitioners, it is recommended to focus on product innovation, understanding consumer demands better, and leveraging the power of social media platforms like TikTok to promote their products. By continuously adapting to the changing market dynamics and consumer preferences, they can achieve better sales and growth in this competitive market.