Introduction

The data presented here is sourced from Gloda, focusing on the TikTok US market for home supplies during the week of 01/12 - 01/18, 2025. This chart data is of significant importance as it provides valuable insights into consumer preferences and market trends within the home supplies category on TikTok. It allows consumers to stay updated on popular products and helps market practitioners make informed decisions.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of home supplies products with varying sales figures, growth trends, and price ranges. From plush toys like the chicken block pillow to practical items such as the KZKR Upgrade Spin Mop and Bucket, the market shows a wide spectrum of offerings.

Detailed Analysis

Chicken Block Pillow

The chicken block pillow, a plush fill animal toy that also serves as a theme party decoration and a great Mother's Day gift, witnessed a remarkable growth. With 5084 units sold and a GMV increase of 659.94%, it clearly caught the attention of TikTok users. The novelty factor and its multi-purpose use could be potential reasons for its popularity.

Mini Jesus Figures

The Mini Jesus Figures, with 2030 units sold and a GMV growth of 283.94%, are an interesting addition to the popular products list. Their original design and the inclusion of the "Jesus Love You" slogan, along with their suitability as Christian Baptism Gifts for occasions like Christmas and Easter, likely contributed to their success.

KZKR Upgrade Spin Mop and Bucket

This practical cleaning tool had 970 units sold and a GMV increase of 228.8%. Its detachable inner bucket and suitability for various cleaning areas in the home, such as the kitchen, bathroom, bedroom, and office, make it a convenient choice for consumers, driving its growth on TikTok.

Summary

The home supplies industry on TikTok US during this week showed a vibrant picture. Key factors influencing market performance include product novelty, practicality, and their suitability for specific occasions or uses. For industry practitioners, it is recommended to focus on creating products with unique features, leveraging social media trends, and targeting specific consumer needs. By understanding what drives the popularity of products like these, they can better position their offerings in the market and potentially achieve similar growth rates.