Introduction

The data presented here is sourced from TikTok's analytics for the US market, specifically focusing on the Beauty & Personal Care category during the week of 01/12 - 01/18 2025. This data is crucial as it provides valuable insights into consumer preferences and market trends within this highly competitive sector. It helps both consumers to stay updated on popular products and industry practitioners to strategize their marketing and product development efforts.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of products within the Beauty & Personal Care category. We see significant growth trends across various items. The sold count and GMV Gross Merchandise Volume figures vary widely, indicating different levels of consumer demand and market penetration. For example, some products have a relatively lower sold count but a high GMV growth rate, while others have a higher sold count with a substantial GMV increase as well. The price ranges also differ, with some products being more affordable and others on the higher end, yet all showing potential for growth in this particular week.

Detailed Analysis

Living Proof Reveal Clean Hair Dry Shampoo Gift Set

This product had a sold count of 2979 and a remarkable GMV growth rate of 600.94%. The popularity of this dry shampoo gift set could be attributed to several factors. Firstly, the brand Living Proof is well-known for its quality haircare products, which builds consumer trust. Secondly, the gift set aspect makes it an attractive option for consumers looking to purchase presents or treat themselves. The convenience of a dry shampoo, especially for those with busy lifestyles, also contributes to its high demand.

Ultimate Blurring Setting Powder

With a sold count of 1666 and a GMV growth rate of 520.85%, this setting powder offers a 24-HR matte finish, sweat-proof, and shine-control features. These qualities are highly sought after by makeup enthusiasts who want their makeup to last throughout the day. The longwear and flawless makeup claims likely appeal to consumers who are tired of touch-ups and want a reliable product for a polished look.

Perfect Puck'r Hydrating Lip Care Duo

Having a sold count of 3173 and a GMV growth rate of 500.95%, this lip care duo stands out. The emphasis on hydration is key, as consumers are increasingly conscious of keeping their lips moisturized, especially during colder months or in dry climates. The duo format may also offer value for money, making it an appealing choice for those who want to have a lip care product on hand at all times.

Eyelashes Extensions Boxes

This product, with a sold count of 1251 and a GMV growth rate of 466.06%, caters to the makeup needs of those who want to enhance their eyelashes. The demand for eyelash extensions and related products has been on the rise, as they can transform the look of the eyes and add a touch of glamour. The availability of these boxes on TikTok makes it convenient for consumers to access and try out different eyelash application options.

GKV-Hair dye Shampoo

The GKV-Hair dye Shampoo had a sold count of 2278 and a GMV growth rate of 417.73%. Its quick hair dye, hair care, and fruity aroma features, along with the 3-In-1 color option, make it an interesting choice. The convenience of dyeing hair while also taking care of it, and the pleasant smell, likely attract consumers who want to experiment with their hair color without the hassle of traditional hair dyeing methods.

Clearzal Dry Cracked Feet Repair Ultra-Hydrating Hand and Foot Cream

With a sold count of 2081 and a GMV growth rate of 386.04%, this cream targets a specific need - dry, chapped, and cracked feet. The inclusion of urea and salicylic acid in its formula, along with its claims to repair dead skin and moisturize thick, cracked, rough skin, makes it a go-to product for those suffering from such foot problems. The 3.5 oz size also provides a decent amount of product for regular use.

Fenty Skin Shimmer N Spice Warm Cinnamon Shimmering Lip Mask + Mini Body Cream Limited Edition Duo

This limited edition duo from Fenty Skin had a sold count of 1049 and a GMV growth rate of 344.49%. The brand's popularity, combined with the unique shimmering lip mask and mini body cream combination, likely attracted consumers. The limited edition aspect also creates a sense of exclusivity, making it more desirable for fans of the brand and those looking for something special.

Summer Multifunctional Comfort Facial Massager

Having a sold count of 3268 and a GMV growth rate of 335.12%, this facial massager offers multiple functions and is marketed as a neck face lifting tool, heating facial beauty massager, etc. It's also positioned as a great gift option for various occasions like Christmas, Winter, and New Year. The versatility and giftability of this product contribute to its popularity during this week.

Dolahair Wax Stick for Flyaways Control & Hair Styling

The Dolahair Wax Stick, with a sold count of 636 and a GMV growth rate of 313.07%, provides a solution for flyaways control and hair styling. It's a heatless tool, which is appealing for those who want to style their hair without using heat and potentially damaging it. The wax stick format makes it easy to apply and is suitable for both kids and women.

It's Riri Szn 3-Piece Lip Gloss and Lipstick Set

This set had a sold count of 2169 and a GMV growth rate of 306.18%. The combination of lip gloss and lipstick in one set offers variety to consumers. The brand or the specific "Riri Szn" branding may have a following or appeal that attracts customers who are looking for a new makeup look or are fans of the associated brand.

Summary

The Beauty & Personal Care industry on TikTok US during the week of 01/12 - 01/18 2025 was characterized by a vibrant growth of various products. Key factors influencing market performance include brand reputation, product features that address specific consumer needs such as hydration, longwear, etc., and the marketing of products as gifts or limited editions. For industry practitioners, it would be advisable to focus on these aspects. Continuing to build strong brands, highlighting unique product features, and leveraging marketing strategies like gift sets and limited editions can help drive further growth in this competitive market.